Your Website Just Became Your Entire Business. Is Your Copy Ready?

For the last decade, you could survive with mediocre website copy.

Your Instagram sold.

Your Facebook community converted.

Your LinkedIn posts generated leads.

Your website was just there. A digital business card people barely looked at before they DM’d you or joined your group.

That era is over.

Social media usage has dropped 10% since 2022.

People are spending 10 minutes less per day scrolling. The proportion using platforms to actually connect with friends, express themselves or meet new people has fallen by more than a quarter since 2014.

They’re not scrolling anymore. They’re searching.

And when they find your site, you have three seconds. Maybe less.

The Crisis Most Businesses Don’t See Yet

You built your entire business on Instagram engagement and Facebook communities.

But your website? Slapped together with a Squarespace template and ChatGPT copy that sounds like every other coach who “unlocks your potential” and “creates transformation.”

So, when potential clients land on your site…

Your generic “Welcome! I’m so excited you’re here!” intro? You lost them.
Your “I help ambitious entrepreneurs achieve their dreams” headline? They clicked away.
Your seven paragraphs about your journey before you say what you actually do? They’re already on your competitor’s site.

Here’s how it generally works: 97% of users check a business’s online presence before ever contacting them. Search engines drive 93% of website traffic. And 64% of brands are scaling their owned-media investments because they’re getting higher engagement and better control than they ever got from social.

People are leaving social media and going directly to websites. YOUR website.

The Copy Gap is About to Eat Businesses Alive

53% of all website traffic comes from organic searches. Businesses that blog get 55% more traffic.

But traffic doesn’t matter if your copy can’t convert.

The businesses that will survive have:

Websites that filter aggressively. Wrong people leave in 10 seconds, right people stay for 10 minutes.

Copy that sounds human. Not AI. Not template. Not “best practices” from a 2019 marketing course.

Specificity that builds trust. (Because purchasing decisions are now 50% Trust, 25% Logic, 25% Emotion.) That’s a dramatic shift from when emotion dominated.

Template copy optimizes for everyone. An that worked when social media algorithms were doing your filtering.

But now your copy has to do ALL the work.

Social Media Let You Get Away With Mediocre Website Copy. That’s Over.

For a decade, your website could be forgettable because Instagram engagement brought clients, Facebook groups built community, LinkedIn posts generated leads, Pinterest drove traffic.

Your website was just the checkout page.

Now your website IS your business.

A 1,000-person email list of engaged subscribers is worth more than 10,000 social media followers. Email marketing delivers an average return of $42 for every $1 spent.

But they have to want to GIVE you that email. Which means your website copy has to earn it.

Ask yourself: If 97% of your potential clients are checking your website before they ever contact you, what is your current copy telling them?

Most honest answer: “I’m generic. I’m trying too hard. I don’t trust my own expertise. I sound exactly like everyone else.”

This Isn’t ‘Coming.’ It’s Here.

Your competitors are already figuring this out. The ones who rebuild their websites with actual strategic copy – not templates, not AI slop – will own their markets.

The ones still relying on social media reach while their website sits there with, “Hi, I’m Sarah and I’m passionate about helping women…” are going to wonder what the fuck happened.

Everyone’s moving back to websites.

But nobody’s copy is ready for it.

Is yours?

I write copy that builds trust instead of manipulating emotion.

I’m not a copywriter following templates. I’m a behavioral psychology expert who writes copy. Award-winning journalist, ghostwriter of 47 books, builder of multiple 7-figure businesses. I understand why humans actually buy – not what marketers think they buy.

Within 48 hours of launching unfuckyourwriting.com, I got two inquiries for full website rebuilds worth $7,500 each, from pre-qualified prospects who didn’t negotiate pricing. Because the copy filtered hard and spoke directly to people who know the difference between strategic positioning and generic marketing speak.

If you want your website to work as hard as your social media used to, email me: becky@rebeccatdickson.com