Tag Archive for: entrepreneur

Why Women Resist Leadership (and How Shadow Work Sets You Free)

Let’s just name the thing:

A lot of brilliant, capable, intuitive-as-hell women secretly resist leadership.

Not because they don’t want it.

Not because they’re not qualified.

And not because they’re “too emotional” or “too much” or “not enough.”

They resist because leadership – as we’ve been shown it – is often traumatizing.

Yeah. I said it.

So if you’ve ever:

  • Delayed launching the thing
  • Procrastinated on claiming your title
  • Dimmed your voice in a meeting
  • Opted out of visibility
  • Felt exhausted at the thought of leading anything

You’re not broken. You’re not lazy. You’re not lost.

You’re responding perfectly to a system that wasn’t built with your nervous system – or your soul – in mind.

Let’s unpack it, trauma-informed style. Then I’ll show you how to work with your shadow to lead without betraying yourself.


First, the Why: What’s Really Behind the Resistance?

1. Generational Trauma Says Power = Pain

For centuries, women in power were burned, banned, mocked or silenced. That energy lingers. Even if you weren’t punished for speaking up, someone in your bloodline probably was.

So when you think about stepping up, being seen, leading a movement? Your nervous system isn’t thinking, “Hell yes.” It’s thinking, “Am I gonna die?”

Shadow Work Prompt: Where did I first learn that power was dangerous? What happens in my body when I imagine being fully in charge?


2. The Nervous System Sees Leadership as a Threat

Leadership is exposure. Visibility. Responsibility. All of which can trigger the same trauma responses as a bear attack: freeze, fawn, flight or fight.

If your system is stuck in survival, leadership feels like a death sentence. Not because you aren’t “ready,” but because your body still thinks the spotlight is a sniper.

Shadow Work Prompt: What parts of me believe that being seen equals being unsafe? What do those parts need to feel protected and empowered?


3. We Inherited a Patriarchal Model That Doesn’t Work for Us

Most leadership we’ve seen is forceful, rigid, extractive. It leaves no room for softness, for cycles, for the sacred. So we reject it – because it feels wrong. But then we shame ourselves for not wanting it.

Shadow Work Prompt: What leadership qualities have I exiled because they were “too feminine,” “too emotional,” or “too much”? Can I reclaim them as strengths?


4. Imposter Syndrome Is a Trauma Echo

Nearly 70% of women in leadership roles report feeling like frauds.

Translation? We’re leading while dissociated. Leading while afraid. Leading while hiding parts of ourselves. And that’s not leadership. It’s performance.

Shadow Work Prompt: What part of me believes I’m unworthy or fake? Whose voice is that, really? What truth lives beneath the mask?


5. Hyper-Independence Keeps Us Stuck and Small

Many high-achieving women are secretly terrified to be supported. Why? Because being let down, betrayed or dismissed in the past taught us not to trust anyone. So we do it all alone, and then wonder why leadership feels heavy as hell.

Shadow Work Prompt: Where did I learn that needing help was weak? What part of me still believes that if I lead, I must do it alone?


Now, the How: Using Shadow Work to Lead Like Yourself

Shadow work isn’t about fixing you. It’s about finding you—the version you hid to stay safe.

Here’s how it rewires your relationship with leadership:

🔥 1. You Build Safety in the Body, Not Just the Mind

Instead of forcing confidence, shadow work helps you feel safe being seen. That changes everything. When your nervous system feels secure, your brilliance stops hiding.

🔥 2. You Lead With the Parts You Used to Hide

Your rage? Sacred fire.

Your grief? Deep empathy.

Your sensitivity? Strategic edge.

Shadow work teaches you to bring all of it to the table, so you lead as your whole damn self.

🔥 3. You Redefine Leadership on Your Terms

You stop mimicking old models. You birth new ones. You build a business or movement that feels like you, not a costume.


Still With Me? Good. Let’s Burn It Down.

This isn’t about fixing your leadership gaps.

  • It’s about grieving the old stories.
  • Calling back the exiled parts.
  • And leading from wholeness, not hustle.

Leadership doesn’t have to feel like a betrayal.

With shadow work, it becomes a coming home.


5 Stats That Prove You’re Not Alone:

  1. Only 10% of Fortune 500 CEOs are women
    You’re not imagining the gap. It’s real.
    (Fortune, 2024)

  2. 60% of women say they’ve never had a leadership role model who looked or lived like them
    Visibility matters.
    (LeanIn, 2023)

  3. One in three women globally experience gender-based violence
    Trauma isn’t rare. It’s common, and it shapes us.
    (WHO, 2021)

  4. Women are twice as likely as men to say they feel burned out
    The cost of performing leadership is real.
    (McKinsey, 2023)

  5. 70% of women report imposter syndrome in leadership
    It’s not a personal flaw. It’s a cultural symptom.
    (KPMG, 2022)


Final Note

If you’re craving leadership that lets you breathe, rest, rage, and rise—

Shadow work is your map.

You’re not behind. You’re not broken. You’re on the edge of remembering who the fuck you are.

P.S. Check out SHADOW RISING, my exclusive mastermind for women who want an approach to business and life that gets real results. (Bonus: your clients will RAVE.) As I type this, we have 3 seats remaining for the entire year.

You are your own permission. Take it.

P.P.S. I created a brand new FR∑∑ guide to help women reevaluate – and burn down – dysfunctional businesses. Do you feel like you’ve changed more than your biz? Outgrown your clients? Are you ready to take a more aligned leap in the direction you want? GO HERE.

It’s called THE COACHING INDUSTRY EXPOSED, 15 questions that will likely shatter your coaching practice in a GREAT way. You’ll love it. xo

People like us

People like me, who come from less than nothing but a bucket of emotional trauma, aren’t supposed to build 7-figure empires from scratch.

We’re definitely not supposed to do it in our bathrobes, while smoking cigarettes, on camera.

We’re not supposed to make it up as we go.

We’re not supposed to trust our instincts.

We’re not supposed to achieve more than most.

They tell us to follow the plan, listen to the experts, color inside the lines. And god help you if you don’t.

But guess what?

Without the flipping plan, you’re free to do whatever the hell you like.

Want to know how I got here? 

By breaking every goddamn rule. 

To celebrate the fact that I get to do whether TF I want, I’ve decided to invite you to learn how to do the same.

Enter the “Not Another Masterclass (Series),” coming to you May 15 through June 5. I called it that because it’s fairly common in this industry for people to hear “masterclass” and expect a commercial. But my classes aren’t that.

In fact, nothing I do is like other people. And I love it that way.

So, the classes…

There are four, one per week, that look like this:

  1. Leadership YOUR way – May 15 (you are NOT who you think you are)
    We dive into what it looks like to lead on your terms, without frazzle, burnout or going broke. I learned a long time ago that success came from a combination of mindset and strategy – my own strategy that came from my own mindset. It’s an enigma in a paradox and I’m going to untangle it for you now.
  2. Business on your terms – May 22
    Expanding your capacity to receive, but also to give. It’s NOT all on you. But as long as you think it is, you contract. “It’s too much.” “I can’t.” “I don’t know how.” Bullshit. Here’s where I show you how to help yourself open up to what is truly available to you right now. (are you available for what is trying to help you?)
  3. Money in your hands – May 29
    Visibility without apology, without worrying you’re posting “too much” (as if that’s even possible), and without overthinking how someone could possibly be offended. The crap you tell yourself about showing up shapes your content. This is an incredibly important concept.
  4. Serving people YOU choose – June 5
    How tying all of the above together allows you to call in the right clients, while holding some MF boundaries and knowing worth.

Now, listen, I know no one taught you to trust yourself first.

I know we live in a bizarre culture that loves for people like us to fit in.

But sweetheart, none of that makes a profitable business or an impact.

And you do want to make an impact and help people, right?

If you’re ready to make noise, innovate, often go by the seat of your pants and succeed, then this is for you.

If that gets your pulse racing, sign up. You’re my kinda woman.

I can’t wait to see how you lead on your terms. Click the button!