That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.
It doesn’t matter who the author was. The point is salient.
The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.
We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.
Nowhere is this more true than with coaching.
Observe…
Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.
Fast forward to the present, and the winds of change are blowing once again.
The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.
Hence, blogging.
In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).
This statistic alone underscores the significance of weaving a compelling narrative through the written word.
For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)
As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.
Moreover, the impact on search engine visibility cannot be overlooked.
Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.
As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.
Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…
Case Study: Mindful Mastery Coaching
Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.
Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.
Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.
Case Study: EmpowerHER Business Coaching
Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.
Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.
Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.
Bottomline:
You don’t need to reinvent the wheel.
You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)
I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.
Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.
Everything old is new again
That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.
It doesn’t matter who the author was. The point is salient.
The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.
We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.
Nowhere is this more true than with coaching.
Observe…
Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.
Fast forward to the present, and the winds of change are blowing once again.
The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.
Hence, blogging.
In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).
This statistic alone underscores the significance of weaving a compelling narrative through the written word.
For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)
As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.
Moreover, the impact on search engine visibility cannot be overlooked.
Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.
As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.
Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…
Case Study: Mindful Mastery Coaching
Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.
Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.
Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.
Case Study: EmpowerHER Business Coaching
Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.
Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.
Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.
Bottomline:
You don’t need to reinvent the wheel.
You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)
I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.
Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.
The Scottish Ritual of Saining
Saining is a Scottish ritual that is one part blessing, one part cleansing and one part protection.
It involves using juniper in various applications with fire or water, in the ritual purification of temples, celebrations, for health, to ward off evil, to cleanse, and more.
Saining uses juniper and other herbs – either to burn or in oils – to remove the unwanted or hidden, negative influences. It can also be used with other types of spellwork.
History of Saining
Scotland has a long history of using plants such as juniper in ritualistic ceremonies to bless, cleanse, heal and protect – going back to the 11th Century.
Midsummer fires were a tradition of Scottish farming communities, who celebrated with a large fire of juniper wood at the end of June. They believed the fires were a blessing to their crops, livestock, and that it warded off evil spirits. This celebration is marked by the Catholic Church as the Feast of St. John, on June 24.
Each Samhain, juniper was burned in an effort to make contact with the Otherworld. Scots burned Juniper in Saining their homes to repel disease. They also added it to whisky and gin for health.
Modern Day Saining
Saining is still used today by many. Regular saining safeguards your home, spellwork, personal property and your person. A popular custom is to use saining before major life decisions. It allows you to be fully present, without negative influences.
Saining removes curses, hexes or malefic spells of any kind, including unwanted influences. Saining kits are sold in our shoppe, and are made with ethically-sourced juniper, as juniper has become very scarce. Our saining oil is organic and handcrafted in small batches over a 6-week period.
Grab your kit while they are still in stock. Supplies are very limited.
Witchy Women Magic Shoppe is a woman-owned, ethical, sustainable and philanthropic metaphysical supply shoppe. Our mission is to support healing, growth and restoration of people and the planet.
All our handmade products are infused with frequency 528Hz – the frequency of miracles and love – thought to resonate at the core of everything. It connects the heart and spirit with Divine Harmony.
This sound has been used since ancient civilizations to manifest miracles, bring blessings, and harness a healing property. It is now available to you in every candle, oil, potion, herbal blend, spray, soap or salt.