Fight Club Syndrome: When Your Biz Blows Up Your World

So you’re in business. Go you.

You made a plan, chose a niche, know who you want to serve. You show up, show off, meet your deadlines and, in general, kick ass.

And then shit happens.

The kids need cupcakes for school, help with homework or, say, clean clothes. The dog eats your socks and needs surgery. Your husband whines because you’re burrowed into your computer screen 24/7 instead of snuggling with him watching the game. By the time the weekend comes, all you want is sleep.

BAM. Your business is waylaid. It happens to the best of us.

But here’s where the men are separated from the boys.

Are you going to climb back on that proverbial horse, or sit on your ass and bitch about the unfairness of it all?

Fight Club is a 1996 novel by Chuck Palahniuk and a 1999 film with Brad Pitt. Every weekend, in the basements and bar parking lots across the country, young men with white collar jobs and failed lives take off their shoes and shirts and fight each other barehanded. Then they go back to those jobs with black eyes and loose teeth – and a sense they can handle anything.

The first rule of Fight Club? You don’t talk about Fight Club.

And so it is with business.

We DO it. We don’t talk about it, think about it or plan it. Talking about it is not doing it. Thinking about it is not doing it. Planning it is not doing it.

Serious entrepreneurs – the people who are burning inside to get their message out and help others – will stay up late, rearrange their lives and make deals with their spouses in the name of getting shit done.

We are besties with a massive sense of accomplishment and pride. Because we are doing something that most of the population never will.

Fight Club is the invention of Tyler Durden (Brad Pitt), projectionist, waiter and dark, anarchic genius. And it’s only the beginning of his plans for violent revenge on an empty consumer-culture world.

“People do it everyday, they talk to themselves… They see themselves as they’d like to be. They don’t have the courage you have, to just run with it,” Tyler says. 


Do you know why Tyler says being hit in the ear is perfect?

Because something is better than nothing.

Pain is better than numbness.

Action – any action – is better than not working on your own behalf.

Fight Club is a secret society that offers young professionals the chance to beat one another to a bloody pulp.

We entrepreneurs have a secret society of our own. One of solitude and often loneliness. One that leaves scars no one can see, as we vomit up our message and pick at old scabs – all in the name of helping people who are now where we once were.

In the movie, mayhem ensues, beginning with the narrator’s condo exploding and culminating with a terrorist attack on the world’s tallest building. It is caustic, outrageous, bleakly funny, violent and always unsettling. You cannot help but take notice.

The goal of every online entrepreneur: for someone to take notice.

“I say never be complete. I say stop being perfect,” Tyler says. “I say let…let’s evolve.”

Yeah, it hurts. But that’s the point.

Pain reminds us we’re alive. It teaches us in ways nothing else can.


Want to stop aiming for perfect, be yourself and find your tribe? Join the 30-Day Gut Check.

We start Nov. 14th.

I’m going to teach you how to:
– listen to your gut every time, ALL THE TIME
– filter out every other opinion in your life
– do it or delegate it

This is about YOU and your business.
What lights you up.
What feels amazing.
What keeps you excited day after day.

Because that is what makes you money.

Passion means your clients reap the greatest benefit – because when you’re passionate, you naturally over-deliver.

So how do you get there?
– put yourself first in life and business
– get – and stay – in the driver’s seat
– act like the fucking expert, the authority, THE BOSS YOU’RE CRAVING TO BE

It doesn’t happen by accident.

Do you want it some day? Or do you want to create it NOW?

Get your ass inside the 30-Day Gut Check and let’s start this shit up.

We’re retiring the bullshit that says you can’t and learning how to say YES to you.

YOU KNOW WHAT TO DO. So let’s do it. And at just $197, it’s a steal. It’s also the lowest amount you can ever pay and work with me daily.

I’ll be inside our private community setting out tasks, helping you hone your message and pushing you to share it EVERYWHERE. –>

Because your business needs you to fucking LEAD. And you can’t do that if you’re sitting on your hands thinking you don’t know what to do.

An invitation to succeed

And why do you need an invitation to do something that’s your birthright?

Because many of you seem to have forgotten you can have it all.

You’re spending far too much time worried about others in your industry and not nearly enough improving yourselves and your business.

A bold statement, yes?

Here’s how I know:

On any given day, I receive emails and phone calls with words strung together that go something like this:

[insert name] said not to work with you. She said people are talking about how your clients don’t get results.

[insert name] asked why I would want to work with you instead of her. She said it was a big mistake.

[insert name] keeps asking me about our game plan for my business. She said she has better ideas than you.

Let’s put aside for a moment that most of these “[insert name]”s are women from my own community – women whose very careers I helped launch.

Let’s also put aside that the remainder of the “[insert name]”s are women I’ve never spoken to and, often, never even heard of.

I’ll get right to the point.

I launched this business and my collective Facebook communities (now in excess of 12,000) to create an army of women who have each others’ backs.

The goal was, is and always will be to have positive and supportive spaces for women all the time – and I’m hyper-vigilant about keeping them that way.

I don’t believe in competition. I never have. Five billion people are on the internet. If you can’t find a client who resonates with your message – without trashing another coach – then the problem is you.

The fact remains women entrepreneurs who struggle to get traction in their online businesses come to me to fix that. They come to my Facebook groups to be surrounded by like-minded women who will help them. They want to know they aren’t alone and that it’s safe to talk about their struggles.

So if you’re in my groups or on my email list and you don’t have anything nice to say…

…kindly get the fuck out. Now.

Don’t flood my inbox with bullshit.

I don’t care about gossip, hearsay or any negativity really.

And neither should you.

This represents a much more troubling and over-arching theme among women – one I will continue to tackle head-on as long as I live.

I mean, it’s a sad state when women who came together to support one another start tearing each other down. I could wax philosophical all day about patriarchy and how society sets us up to fail by making sure women do this very thing. But I’m guessing you’ve heard it all before and just forgot.

I could lecture on the concept of “divide and conquer,” but again I’m sure you’ve heard about that as well.

And given that you already know society expects women to eviscerate one another, why not take a step back and ask why you continue to participate.

What’s so scary about a woman’s success that makes you come out with claws extended?

Do you not understand that every woman’s success before yours blazes a fucking trail to make it easier for all women?

Don’t you get that by trashing your colleagues, you make yourself look petty and small?

Why are you helping society perpetuate the myth that women cannot lead because they’re too busy comparing, fighting and trying to out-do one another?

Allow that to sink in. Really. Absorb it.

Every second you spend on that is time taken away from bettering yourself.

When you process that and see it as true, your business will grow, your mindset will improve, you will have more clients and make more money.

And you’re better than trash talk, aren’t you?

This is an extraordinary time to be a women entrepreneur. Look up the statistics. See whose ahead of the game in online business. (It’s not men.)

Give yourself permission to be yourself. Dissolve the fear that makes you attack other women. Delete the programming that leads you to believe someone else’s success means your failure.

You are me and I am you.

When you understand that, you will succeed.