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Fight Club Syndrome: When Your Biz Blows Up Your World

So you’re in business. Go you.

You made a plan, chose a niche, know who you want to serve. You show up, show off, meet your deadlines and, in general, kick ass.

And then shit happens.

The kids need cupcakes for school, help with homework or, say, clean clothes. The dog eats your socks and needs surgery. Your husband whines because you’re burrowed into your computer screen 24/7 instead of snuggling with him watching the game. By the time the weekend comes, all you want is sleep.

BAM. Your business is waylaid. It happens to the best of us.

But here’s where the men are separated from the boys.

Are you going to climb back on that proverbial horse, or sit on your ass and bitch about the unfairness of it all?

Fight Club is a 1996 novel by Chuck Palahniuk and a 1999 film with Brad Pitt. Every weekend, in the basements and bar parking lots across the country, young men with white collar jobs and failed lives take off their shoes and shirts and fight each other barehanded. Then they go back to those jobs with black eyes and loose teeth – and a sense they can handle anything.

The first rule of Fight Club? You don’t talk about Fight Club.

And so it is with business.

We DO it. We don’t talk about it, think about it or plan it. Talking about it is not doing it. Thinking about it is not doing it. Planning it is not doing it.

Serious entrepreneurs – the people who are burning inside to get their message out and help others – will stay up late, rearrange their lives and make deals with their spouses in the name of getting shit done.

We are besties with a massive sense of accomplishment and pride. Because we are doing something that most of the population never will.

Fight Club is the invention of Tyler Durden (Brad Pitt), projectionist, waiter and dark, anarchic genius. And it’s only the beginning of his plans for violent revenge on an empty consumer-culture world.

“People do it everyday, they talk to themselves… They see themselves as they’d like to be. They don’t have the courage you have, to just run with it,” Tyler says. 

Watch.

Do you know why Tyler says being hit in the ear is perfect?

Because something is better than nothing.

Pain is better than numbness.

Action – any action – is better than not working on your own behalf.

Fight Club is a secret society that offers young professionals the chance to beat one another to a bloody pulp.

We entrepreneurs have a secret society of our own. One of solitude and often loneliness. One that leaves scars no one can see, as we vomit up our message and pick at old scabs – all in the name of helping people who are now where we once were.

In the movie, mayhem ensues, beginning with the narrator’s condo exploding and culminating with a terrorist attack on the world’s tallest building. It is caustic, outrageous, bleakly funny, violent and always unsettling. You cannot help but take notice.

The goal of every online entrepreneur: for someone to take notice.

“I say never be complete. I say stop being perfect,” Tyler says. “I say let…let’s evolve.”

Yeah, it hurts. But that’s the point.

Pain reminds us we’re alive. It teaches us in ways nothing else can.

***

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Because your business needs you to fucking LEAD. And you can’t do that if you’re sitting on your hands thinking you don’t know what to do.