How to Make Money as a Coach

I’ve lost count of the number of emails I receive each day asking how to make money as a coach.

The answer is surprisingly simple.

If you want to make money as a coach…

How about you don’t suck?

How about you stop worrying about how to make money and start focusing on how to be fucking good at what you do?

  • Share something people give a shit about.
  • Change lives with your wisdom.
  • Help people.
  • Share the thing that sets you on fire. Because your people will feel the burn, too.
  • Be a better entrepreneur and coach by showing your passion.

Forget about finding the package or offer that will magically sell millions. If you don’t believe in it, if you don’t like it, no one else will either.

If you’re helping people with the stuff that used to wake you up at night, leave you sweaty and short of breath, the power of what you learned will come through. The same thing happens when you sell what you hate. People see it.

And if you don’t believe in what you’re selling, why would anyone else?

Which brings me to my second point.

Be yourself.

You might be able to hide how you feel for a little while. You may even be able to act like someone else for a short time. But people can tell when you’re not genuine. And it never lasts.

One of the easiest ways to be successful is to be YOU.

Don’t waste your time and energy faking it. And it takes an enormous amount of energy to pretend to be someone you’re not. Plus, it’s a disservice to your people. It prevents you from showing you know you’re stuff.

No one can be the coach you are.

So don’t be stingy. Show us who you are and what you have to say, as only you can.

Be brave.

Accept that everyone WON’T love you. And know that’s perfectly okay.

Be true to yourself, to your voice, and you will succeed.

Hiding facts, altering the way you might normally say something, leaving out details of who you are because you find them embarrassing – all of that cheats people from connecting with you in a powerful way. And they know when you’re holding back. (Just like you’re mom knew when you were lying.)

Example: Plenty of people get upset about my swearing, especially my mother. For a while, I tried to clean up my language. I really did.

The whole time, I felt stifled and suffocated. More importantly, my work noticeably suffered.

I tried to change an aspect of who I am – my potty mouth – so my work would be more palatable to more people.

What I learned instead was editing a part of my voice meant altering all of it.

Changing one aspect of how I showed up slowly permeated the rest of my voice. I became neutral, gray, fucking boring. Not me.

You want money for your work? Earn it.

Being successful in this business is not easy. It’s scary as fuck to put yourself on display, present your innermost thoughts with conviction and let go of what everyone else thinks.

But it’s the only way to do it.

It’s all okay

I talk a lot about how the best business strategy isn’t a strategy.

I remind people every day to just be themselves and build a business that feels good.

Why and how does that work?

Let’s start by looking at what DOESN’T work.

Everyone has obstacles to overcome. That’s life.

Pretending you don’t means projecting an image of having it all together.  That feels gross, often induces a case of imposter syndrome and projects shitty energy.

But there’s something else that happens when you pretend you don’t have obstacles. You perpetuate the myth that if someone’s life is not all together, there is something wrong with them.

It’s not overt. You don’t say that.

But other humans see so-called perfection and think they cannot succeed if they have problems.

This is where “I’m not ready yet,” “I don’t know enough yet,” “I’m not good enough yet,” come in.

The result is no one learns anything.

No one sees their own potential, because they refuse to take a risk (because life isn’t yet perfect).

They believe if they have obstacles, they suck.

There’s something wrong with them.

They’re not okay.

It’s the biggest lie on the planet right now.

Now let’s look at what DOES work.

Let’s say you talk about your obstacles, share the lessons you’re gathering, openly discuss our common humanity.

What do you think other people see then?

I’ll tell you: They see a person being open and vulnerable, doing her best to navigate inevitable difficulty.

They learn something from you and your struggles.

They begin to see they are not alone.

They start to realize taking a ride on this planet in a bag of skin and bones REQUIRES difficulty.

AND IT’S ALL OKAY.

And then?

They respect the fuck out of you.

They connect with you.

They want to learn more from you.

They are invested in you because you remind them of themselves.

In my lowest moments, I am not looking for someone playing a role. I am seeking a person who has been in the shit as deep as I have and found her way out.

And the only way I can find her is if she has the courage to admit she’s not perfect.

We are all looking for proof that it’s okay to fall and rise higher than we knew possible. We want to know mistakes don’t define us.

You have unique circumstances, experiences, screw ups. And you gained a towering pile of knowledge from those.

If you are brave enough to share that journey, you will have the business you crave.

It’s as simple and as complex as that.

If you want an expert to help you peel back your layers, get to your truth and dance with the fear, I’m your woman.

Go here for more info on how to work with me: https://rebeccatdickson.com/mmm/

Either way, stop being so fucking mean to yourself.

Stop trying to use someone else’s “strategy” to build a business.

Understand you have the tools inside you, as you are, right now.

Because it’s all okay. I promise.