Use Your Voice

Know what the difference between launching and announcing is?

Your voice.

Announcing is a Facebook or Instagram post here and there, maybe even adding a Reel or Story. It’s mentioning your offers in passing.

Launching is committing to your truth, no holds barred, using your voice everywhere you can… Because you believe what you have can actually make real change for people and the world.

Most women mention or announce. Precious few launch.

Because most women have lost contact with their true selves, the deeper core of their being, their true voice.

You may have forgotten who you really are.

That happens when you value other people’s opinions more than your own. 

It also happens when you think that in order to succeed you have to fit a mold — or be anything or anyone other than YOU.

Both ideas are bullshit. They destroy businesses. But that’s what many of us are taught as little girls.

We live complex, stressful and often VERY disconnected lives. 

  • We are bombarded by media that convinces us that buying stuff will make us happy, beautiful, successful, prestigious, even more lovable.
  • We are in an industry where so-called successes hold the same standard: Get the car, the clothes, the jet-set life, work on the beach and be beautiful all the time.
  • We are over-exposed to the lie that is perfection. 

It can make us miserable if we see that as the ideal — while our own lives don’t look anything like that. 

It promotes the idea that it’s not okay to be who we are (because we aren’t like the people we idolize).

And it becomes a never-ending game of comparison, where the finish line is continually moved just out of reach.

The good news? You don’t have to play along, dip into that trance and participate in what ultimately becomes your own destruction.

You can choose to actively pursue YOURSELF, which absolutely, unequivocally leads to success.

Meaning: You can have kids, and dirty diapers and college tuition bills, and a messy house and not feel like brushing your hair — and be wildly successful and happy.

In fact, being comfortable in your own skin, feeling no need to dress up, dress down, buy the stuff, speak a certain way, SAY ALL THE RIGHT THINGS, be on all the time, or anything else IS true success and freedom. 

The happiest and most successful people don’t care about other people accepting them, loving them, buying from them. 

Because they accept themselves. 

And they understand that as long as they are true to themselves and their voice, they can’t fail. The clients always show up.

I’ve said this multiple times before: The truth is, it’s very hard to play a role and build a business. It’s pretty exhausting. 

Because you’re always focused on what you think you need to say or do, instead of what comes naturally to you. 

This is where you get stuck — thinking you don’t know what’s right or how to do it. 

That comes from trying to figure out what you think other people want to hear. That’s manipulation. 

It’s much easier – and far more profitable – to just be yourself, check in with who you are and what you know the truth of your expertise is, and share that.


Supporting women with all of the above is my life’s work. If you need guidance from a someone who’s been successful in this industry for almost two decades, I invite you to reach out.

TODAY – July 8, 2024 – is also the last day to join Summer School, where we will work on this exact dilemma. Join us!

It’s scary to change. But nothing is more scary than staying unhappy where you are. 

The Ancient Magic of Natural Elements

Dear Diary,

In the realm of witchcraft and spiritual practices, the use of natural elements holds a deep-rooted significance.

People see cartoons of cauldrons and people with black hats and have no earthly idea how potent the rituals, ceremonies and practices of a well-trained witch can be…

I prefer to work with the elements of feather, bone, leaf, and stone. Each carries its own history, symbolism, and energy that has been revered for centuries.

Feathers have long been associated with messages from the spirit world and symbolic meanings across various cultures. In many traditions, feathers are seen as a link between the earthly realm and the divine, representing communication with the higher realms and spiritual guidance. The presence of feathers in rituals and ceremonies is believed to bring blessings, protection, and insight, making them powerful tools for invoking the wisdom of the heavens.

Bones hold a primal and transformative energy, symbolizing strength, resilience, and the cycle of life and death. In spiritual practices, bones are revered for their connection to ancestral wisdom, protection, and the grounding energy of the earth. Using bones in rituals can serve as a channel for ancestral spirits, inner strength, and transformation, embodying the cyclical nature of existence and the deep roots of tradition and wisdom.

Leaves are emblematic of growth, renewal, and the ever-changing cycles of nature. In magic and witchcraft, leaves are revered for their connection to the plant kingdom, representing abundance, vitality, and the harmonious balance of life. The use of leaves in rituals can symbolize new beginnings, healing, and a deep attunement to the natural world, fostering a sense of rejuvenation and alignment with the rhythms of the earth.

Stones have a timeless and enduring presence, embodying stability, grounding energy, and the ancient wisdom of the earth. Throughout history, stones have been revered as sacred symbols of protection, strength, and spiritual power. Incorporating stones in rituals can enhance clarity, balance, and connection to the earth, serving as anchors for grounding energy, protection, and inner harmony.

Witches are stewards of the land. Use natural elements to guide you toward a deeper connection, more attuned inner wisdom, and broader spiritual growth. The significance of each element is undeniable.

Check out our Feather, Bone, Leaf and Stone collection here. Or go here to view our healing stones.

Witchy Women is a woman-owned, ethical, sustainable and philanthropic metaphysical supply shoppe. Our mission is to support healing, growth and restoration of people and the planet.

All our handmade products are infused with frequency 528Hz – the frequency of miracles and love – thought to resonate at the core of everything. It connects the heart and spirit with divine harmony.

This sound has been used since ancient civilizations to manifest miracles, bring blessings, and harness a healing property. It is now available to you in every candle, oil, potion, herbal blend, spray, soap or salt.