My simplest advice for business success

I lost count of the number of emails I receive each day asking how to make money as a coach.

The answer is surprisingly simple.

If you want to make money as a coach… How about you don’t suck?

How about you stop worrying about how to make money and start focusing on how to be fucking good at what you do?

Share something people give a shit about.

Change lives with your wisdom.

Help people.

Share the thing that sets you on fire. Because your people will feel the burn, too.

Be a better entrepreneur and coach by showing your passion.

Forget about finding the package or offer that will magically sell millions. If you don’t believe in it, if you don’t like it, no one else will either.

If you’re helping people with the stuff that used to wake you up at night, leave you sweaty and short of breath, the power of what you learned will come through. The same thing happens when you sell what you hate. People see it.

And if you don’t believe in what you’re selling, why would anyone else?

Which brings me to my second point.

Be yourself.

You might be able to hide how you feel for a little while. You may even be able to act like someone else for a short time. But people can tell when you’re not genuine. And it never lasts.

One of the easiest ways to be successful is to be YOU.

Don’t waste your time and energy faking it. And it takes an enormous amount of energy to pretend to be someone you’re not. Plus, it’s a disservice to your people. It prevents you from showing you know you’re stuff.

No one can be the coach you are.

So don’t be stingy. Show us who you are and what you have to say, as only you can.

Be brave.

Accept that everyone WON’T love you. And know that’s perfectly okay.

Be true to yourself, to your voice, and you will succeed.

Hiding facts, altering the way you might normally say something, leaving out details of who you are because you find them embarrassing – all of that cheats people from connecting with you in a powerful way. And they know when you’re holding back. (Just like you’re mom knew when you were lying.)

Example: Plenty of people get upset about my swearing, especially my mother. For a while, I tried to clean up my language. I really did.

The whole time, I felt stifled and suffocated. More importantly, my work noticeably suffered.

I tried to change an aspect of who I am – my potty mouth – so my work would be more palatable to more people.

What I learned instead was editing a part of my voice meant altering all of it.

Changing one aspect of how I showed up slowly permeated the rest of my voice. I became neutral, gray, fucking boring. Not me.

You want money for your work? Earn it.

Being successful in this business is not easy. It’s scary as fuck to put yourself on display, present your innermost thoughts with conviction and let go of what everyone else thinks.

But it’s the only way to do it.

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Want to learn how to say fuck it, follow your gut and be YOU? Join the 30-Day Gut Check.

We start Nov. 14th.

I’m going to teach you how to:
– listen to your gut every time, ALL THE TIME
– filter out every other opinion in your life
– do it or delegate it

This is about YOU and your business.
What lights you up.
What feels amazing.
What keeps you excited day after day.

Because that is what makes you money.

Passion means your clients reap the greatest benefit – because when you’re passionate, you naturally over-deliver.

So how do you get there?
– put yourself first in life and business
– get – and stay – in the driver’s seat
– act like the fucking expert, the authority, THE BOSS YOU’RE CRAVING TO BE

It doesn’t happen by accident.

Do you want it some day? Or do you want to create it NOW?

Get your ass inside the 30-Day Gut Check and let’s start this shit up.

We’re retiring the bullshit that says you can’t and learning how to say YES to you.

YOU KNOW WHAT TO DO. So let’s do it.

And at just $197, it’s a steal.

https://rebeccatdickson.com/30-day-gut-check-purchase/

Your only task is to tell the truth

You know that thing you can’t stop thinking about? The idea that wakes you up breathless and sweaty?

THAT’S what you pursue.

Because the shit that gets your blood pumping also keeps you motivated – fuck, it burns you up – when business gets difficult.

At no time is this more important than when you are your own boss. It’s hard work, people.

But you need to do it. You’ve got to get your message out there.

You can feel it burning the back of your throat, threatening to come up without your permission.

You have a choice: You can stare at the blank screen and sweat, or you can dive in and be true to yourself. Maybe for the first time in your life…

Oh my God, my Mom is going to freak if I start swearing online.

My boss is going to fire my ass when he sees I’m hustling a side gig.

What will people think of me when they read what I really think about their excuses for not pursuing dreams?

Really, it’s not your job to care what anyone else thinks. In fact, nothing screws up an entrepreneur faster than fear.

The point is to never, EVER soften what’s yearning to come out because of some false notion that another person might do/think/feel/say something you don’t like when they hear your message.

Someone might be offended? Someone may not want to be your friend?

Newsflash: Anyone who truly knows and loves you already knows what you’re about. Putting your opinion online won’t change a thing.

Our only task as business owners is to tell the truth. Not everyone likes the truth, and that’s okay. Because not everyone is supposed to love us and what we do all the time.

Some people will suck down your message like tequila, and some will vomit it up like it’s too much. That doesn’t matter.

That is actually none of your business.

We business owners have the singular distinction of getting paid to share our message. And we are the only ones who can share them. YOU make your message unique and alive.

Unfortunately, honesty and authenticity are so rare these days, people scramble for it on the few occasions it appears. Nowhere is that more evident than in online business.

Muting opinions, leaving out pertinent but messy details of how we got where we are, softening real experiences – those things are a disservice to your people. The ones who need you to lead the charge.

You owe them the whole story. And they can tell when you hold something back. That also tends to make them cranky, and then they don’t trust you anymore.

So don’t do that.

Instead, take a deep breath and say what you need to say. And don’t you dare apologize for being you.