I bet you have a fabulous idea for a new coaching package or course. I bet you haven’t pulled the trigger yet because you’re afraid. (Or you’re telling yourself you’re too busy in order to mask the fear.)
Maybe you have launched, albeit quietly, only to your list, and you’re starting to feel as though it won’t sell. You have a million excuses for not sending it out to the world at large. For not promoting it on social media and standing by your creation.
You’re dipping your toe into the water and panicking that it’s too cold and too wet.
I know because I’ve done it. Halfhearted marketing at its finest. I believe every entrepreneur goes through this at some point.
It’s time to cut the crap.
What separates visionaries and industry leaders from the rest is that they do not wait to see if something works before starting. They do it.
They jump on ideas and thrive on solving problems by creating new solutions. They feel the fear of failure and throw it out with the rest of the garbage.
That’s what sets them apart.
So if you’re ready to be one of them, to see your name on top for once, then you have to let go of the shit holding you back.
Embrace the fact that you might fail.
Some of your ideas are crap. Somebody outside of your target audience will tell you that your program sucks. And then, after the shark has jumped, you’ll pick yourself up by your chic boots and keep trying.
Because leaders don’t sit still when something breaks. They don’t let one letdown define them. They come up with new ideas and solutions, knowing that – eventually – the jackpot is theirs.
Most people do the opposite.
Over-analyze what didn’t work and what went wrong. Rework old ideas, believing we’ll fix whatever is broken. Piecemealing old tires until they’re officially one big clusterfuck of patchwork.
But if you keep doing what you’ve always done, you’re never going to make it as far as you’ve dreamed. Yes, you’re probably doing it all wrong. No, you don’t have everything you want. Shit, maybe you have nothing you want.
Sometimes your bills will show up when it’s inconvenient.
Naysayers will be louder than ever before.
Fear becomes a nightmare.
When you’re not sure which direction to go, fucking wing it.
Fly by the seat of the pants that make your ass look fierce. Dump ideas out of your head and choose one to execute first. And know it might leave you in the same place you were before you started.
Stop believing square one is bad and remember the beginning is where you lay the groundwork for magic.
Look your fear and doubt in the eye and tell it that it’s taken up too much of your life. Because if you have the courage, the creativity and the drive, you’re bound to succeed.
What’s the worst that could happen?
You’ll have to supplement your dream with a job again, at least until you find the success you’re hunting down. Or some idiot tells you your passion isn’t worth pursuing. (But would it be the first time?)
Tell your ego (and theirs) to hit the road.
Then find someone who is lighter fluid to your spark, someone who believes in you, and let them be part of your life until you finally believe in yourself enough that you won’t need anyone else’s tools to start your fucking fire.
You are smart enough.
You are good enough.
You have what it takes.
I believe in you.