Tag Archive for: #rebeccatdickson

Everything old is new again

That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.

It doesn’t matter who the author was. The point is salient.

The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.

We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.

Nowhere is this more true than with coaching.

Observe…

Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.

Fast forward to the present, and the winds of change are blowing once again.

The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.

Hence, blogging.

In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).

This statistic alone underscores the significance of weaving a compelling narrative through the written word.

For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)

As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.

Moreover, the impact on search engine visibility cannot be overlooked.

Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.

As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.

Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…

Case Study: Mindful Mastery Coaching

Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.

Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.

Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.

Case Study: EmpowerHER Business Coaching

Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.

Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.

Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.

Bottomline:

You don’t need to reinvent the wheel.

You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)

I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.

Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.

WTF is Scrying?

Scrying is the practice of staring into a reflective surface – a mirror, stone, even water – to catch glimpses of the future. It’s a divination technique that has been used throughout the ages. 

Historical examples:

  • Nostradamus practiced scrying by staring into a bowl of water which reflected light to see the future while he was entranced.  
  • Scrying is referenced in the Hebrew Bible (Book of Genesis, Ch. 44).  
  • In ancient texts of Persia, scrying is referenced as used by the ancient mythological kings for observing all of the layers of the universe.
  • And in the late 1820s, the Latter Day Saint movement was founded based, in part, on what was said to be information obtained miraculously from the reflections of seer stones which helped the founder receive revelations to translate the Book of Mormon. 
  • Scrying is written into folklore throughout history. For example the children’s game “Bloody Mary” is based on the scrying technique.

How to Scry

Gather your tools

  1. You will need a reflective object, such as a mirror, seer stone or crystal ball. This will actually allow you to catch a glimpse of things to come if you continue on your current path.
  2. Set a candle behind you. This should be the only light in an otherwise dark room.
  3. Cover the table you are going to use with a black cloth or piece of fabric.
  4. Place the object you chose to use for scrying on top of the table.

Set the tone

Start by warming up and getting into your meditative space. Relax, chant, meditate or practice mindfulness to remove unwanted thoughts.

Begin

When you are ready, open your eyes and look into the surface of your scrying tool. Your focus should shift past the surface to a point somewhere approximately five or six inches beyond. This may or may not work for you, but it is the best way to shift your focus for scrying. 

Have you ever looked at those pictures that are completely composed of colored dots or splotches and had to look past the surface to see the three-dimensional image in the picture? This is the same principle.

Try to keep your mind blank, open it to whatever may be shown to you, unless you are scrying for the answer to a specific question. 

Your eyes will want to blink. That is all right. Let them blink and regain your shift in focus. When you are first beginning, try to keep your scrying time to no more than ten or twenty minutes. If you are not successful, put it away and try again another time.

Images may come to you in any number of forms. At first, you may only get a cloud or mist. This may eventually part to allow images to come through, or it may just move in one direction or another in answer to yes or no questions.

If you do see images, they may be simple symbols left open for interpretation. These symbols are personal and are not the symbols you may find written in a book. For instance, a dog may generally symbolize loyalty or protection, but if you are fearful of dogs, it would mean something entirely different to you.

Some people also see moving pictures as though they are watching a movie. But that’s not common, especially when you are first beginning.

Scrying is a learned skill, much like mediation, and comes with practice. Don’t give up if it does not work on the first attempt. 

Scrying products and ritual supplies like candles, crystals and smudge can be found at our Witchy Women Shoppe to help you on your journey.

Have you tried scrying?  Drop us a note and tell us about your experience. We’d love to hear from you.  

Witchy Women Magic Shoppe is a woman-owned, ethical, sustainable and philanthropic metaphysical supply shoppe. Our mission is to support healing, growth and restoration of people and the planet.

All our handmade products are infused with frequency 528Hz – the frequency of miracles and love – thought to resonate at the core of everything. It connects the heart and spirit with Divine Harmony.

This sound has been used since ancient civilizations to manifest miracles, bring blessings, and harness a healing property. It is now available to you in every candle, oil, potion, herbal blend, spray, soap or salt.