Tag Archive for: business coach

Everything old is new again

That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.

It doesn’t matter who the author was. The point is salient.

The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.

We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.

Nowhere is this more true than with coaching.


Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.

Fast forward to the present, and the winds of change are blowing once again.

The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.

Hence, blogging.

In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).

This statistic alone underscores the significance of weaving a compelling narrative through the written word.

For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)

As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.

Moreover, the impact on search engine visibility cannot be overlooked.

Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.

As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.

Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…

Case Study: Mindful Mastery Coaching

Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.

Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.

Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.

Case Study: EmpowerHER Business Coaching

Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.

Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.

Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.


You don’t need to reinvent the wheel.

You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)

I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.

Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.

Face it. Feel it. Let it the F* go.

Excuse me. *taps glass*

I think it’s time for a chat about spiritual bypassing.

This is coming up more and more in our industry and, frankly, it’s f*cking horrible.

For those not acquainted, spiritual bypassing prevents people from acknowledging what they feel and distances them from both themselves and others.

An example might be avoiding feeling angry, or overemphasizing the positive AND avoiding the negative.

I also see it where people are super detached, overly idealistic, feel entitled or simply aren’t focusing on the here and now.

It’s similar to emotional bypassing in that we don’t allow ourselves to fully process our negative feelings. Which breeds a toxic cesspool inside of us and creates more problems as we try to expand and grow.

You can NEVER get better by ignoring what’s bothering you.

Granted, we may not be aware that we’ve closed our hearts or we’re avoiding a particularly heavy feeling. In an effort to protect ourselves from trauma, we shut down, avoid, withdraw, dissociate — and sometimes convince ourselves that we have to just “STAY POSITIVE.”

I have no judgment about any of it.

HOWEVER, if you’re working with a coach who encourages this, it’s a big, fat, hairy problem.

I don’t care who you are, you’re human.

As long as you’re inside this bag of flesh and bones, you will have feelings. All kinds of them. And you may not like them very much.

But the process of true growth means FEELING THEM TO RELEASE THEM. There is no way to skip this step. None. And anyone who says otherwise is straight out lying to you.

Growth never means pretending emotions don’t exist. We’re never just “fine.” We have real shit to face and it’s your job to do just that.

In fact, stuffing emotion long-term has been proven time and again to cause physical illness, like cancers and autoimmune diseases, as well as mental illness.

We are NOT built to avoid what is uncomfortable. We are built to deal with it head on so we can then go further, faster, with a lighter load.

Face it. Feel it. Let it the f*ck go.

But it begins by acknowledging you are not a robot and you have things to release.

Please take the time to honor your body and mind and do this work.

Some refer to this as shadow work. I don’t care what you call it. Just deal with your feelings so you can excel in the areas you want.

If you feel held back, there’s a 99.9% chance it’s because of what I talked about here.

I made my first 6 figures in 2008, after 3 months of intense personal work on trauma.

I made my first 7 figures in 2012, after 6 months of transformational coaching that involved facing my deepest fears, loving my limits and choosing compassion for ALL OF ME.

I had my first multiple 7-figure year in 2015, after the deepest, scariest healing journey of my life. I called it the year of my soul retrieval.

Never once did I pretend life was fine.

Never once did I pretend I had it all together.

Never once did I avoid difficult emotions.

What you suppress festers.

One of the main reasons I now have a reputation for top-notch mindset and business coaching is because of my own journey.

I know what it’s like to be scared but have a dream.

I know what it’s like to desperately want to overcome fear and rise to the occasion.

And I know what it’s like to not have a clue where to begin.

If that’s you, it starts by emailing me at becky(at)rebeccatdickson(dot)com.

Your light comes from your shadow.

We need the darkness to see the contrast.

P.S. Tick-Tock. Right now, there’s a kickass bundle sale going on with my top 3 bestselling courses on mindset and business-building for women. Go here to check it out.

But don’t wait. The deal is gone in days…on 8/3/22 Midnight ET.

Want to WORK WITH ME? Get in touch. Let’s see what type of magic we can make.