Every entrepreneur wants to share her clients’ massive successes. They want to inspire you with what is possible and make themselves top of mind when you want the same results. It’s business.

What I don’t see discussed very much is down turns.

And, dammit, I’m in one.

Highs go with lows. After 16 years in business, I know this to be an absolute fact. Except this time, I don’t seem to care.

It’s scaring me a bit.

I’m not bothered by anything that’s not working. I don’t feel compelled to create something new and dazzling. I definitely don’t have the urge to do a big launch, splash my face all over social media or find some new platform or app to shake things up.

It’s got me thinking that maybe my time is up. Or maybe I need a very long vacation.

Or both of those may be true.

Over the years, my clients have hired me to build stronger businesses, write books, land speaking engagements, fill client rosters and bank accounts, and more. I help them do it all the time.

Yet I’m finding these days that I’m happier to have people work with me on themselves, on figuring out what they want (you’d be amazed at how many only want something because they think they’re supposed to), and feeling better about who they are. The people who just want to feel comfortable in their own skin, who sometimes simply need permission to feel how they feel.

Money and business-building are so easy, they’re almost boring. Does that mean my career is over, or morphing again? I can’t decide.

Things that light me up:

• taking clients out to the herd of horses so they can see their own impact and if it’s who they want to be
• forest immersions and learning via nature (trees talk, btw, and plants share healing energy)
• normalizing emotions and helping people give themselves permission to live on their own terms

The irony here is all of those things actually make people better equipped to deal with the stress of business and life. They are all modalities that reset the nervous system and show you where you need to shore up your own emotional intelligence.

Obviously, they aren’t sexy 6-figure promises. That generally means people new to coaching have no clue about their value. And those who have been in this industry for a while know they need it, but they also know that’s going to mean getting off the hamster wheel, no longer hustling and changing how they show up. And they’re scared to do it.

Meanwhile, I’m over here – having gone through that entire transformation almost 6 years ago – waiting for the world to catch up.

Spirituality and frequency are the current buzzwords. I figure the next evolution will be serious mental health care. I may or may not be waiting.