Tag Archive for: women in business

You decide your income (not your numbers)

I learned a long time ago that numbers (website hits, online followers, likes, comments and email subscribers) are such a teeny-tiny part of what determines my earning potential that I never look at them.

And on the rare occasion that I do look, I don’t really care what they are.

The way I see it…

Income and impact are completely and totally unlimited. Meaning, nothing will determine how much you make or how many people you help except YOUR BELIEF and your action.

I have about a million examples of this in my own life. For the sake of brevity, I’ll give you one:

My first launch, many moons ago, I hired the marketing team and the FB ads experts and opened a Facebook group and did all the things.

I had no idea what typical sales percentages were, how many people bought from a big launch, etc. And I liked it that way.

I knew what I wanted to make and I knew I would show up powerfully for whoever joined.

So I did the thing.

For 6 weeks, I showed up and gave it my all. I let the ads people monitor costs per click and the marketing people deal with ad copy. My only job was to stay aligned to my goal and help people.

When we closed the launch, I made $500K profit. Not bad for my very first launch. I was stoked.

But then the team sat me down and said something that I will never forget…

“You don’t understand, Becky. The sales rate for your industry is only about 2.5%. You just closed 18%. How did you do that?”

My answer then is the same as it is now.

Numbers, industry standards, averages and formulas don’t mean shit.

The only metric I care about is my level of belief in myself and my work, and my commitment to showing up to help people.

You get what you expect.

And then I told them to never again share their numbers with me – because I don’t want to know what a “typical” launch looks like. That’s none of my business.

In fact, the less I know about foolish rules or typical outcomes, the better off I am. I don’t want that shit in my head, limiting my ability.

I decide my results. Period.

Now listen, that launch made me a fuck ton of money. And it brought in 250 new souls to my business. It was magical.

But what I remember most about it was that I didn’t know the fucking rules, which meant I didn’t have to follow them.

The same thing has applied to my ENTIRE career.

When I was a 35 year old agoraphobic with two small kids, piecing together a blog and eventually a website, I had no idea what the fuck I was doing.

Then I sat my ass in front of my computer and wrote on that blog every day, connecting with people all over the world, eventually growing a writing coach business.

I googled things. I watched YouTube videos. I played with Twitter to get traffic.

I had a feeling that maybe – just maybe – I was doing something that was going to help a whole lot of people.

I did it myself.

A lot of times, it was the hard way.

But I always did it before I was ready, before I had any clue what the “rules” or expectations were, before I had too much time to think about it.

(Irony: My blog was called “ThinkingTooHard,” a practice that made me anxious AF, before I bought the domain rebeccatdickson.com and opened up the biz.)

The point is I did the shit. I did it scared. I did it uncertain.

But I DID IT.

I use the same domain name today – but with an awesome design and great photos because I can now afford to pay the pros for that stuff.

This isn’t about who builds your website. This is about doing things when you’re scared… Even if you don’t know what may happen, or you’re not sure why you feel pulled to run this damn business at all.

It’s also about letting things add up.

Over 16 years, I have no earthly clue how many followers I have across social media, how many email subscribers, or how many website hits.

But I do know this: They only add up if I keep going. And they add up faster the further I go, too.

  • Things that took five years now take one year.
  • Things that took one year now take one month.
  • Things that used to take me a month, I can now do in a day.

Start before you’re ready and watch it add up.

Or sit around thinking about it some more and multiple it by zero. (Which gets you more zeros, for those who struggle with math.)

Your next wild idea that makes no sense and freaks you out?

The program that keeps pulling you to create, and scares the shit out of you?

The new niche? The new income goal? The new partnership?

MOVE.

You will figure it out as you go.

This is what we free spirits do. We follow our REALLY BIG hearts. We trust our purpose. We lean the fuck in when others are too afraid to trust themselves.

And then we make magic.

You really can do this.

Here’s the deal:

I believe I was put on this planet to help women who want to help others make a difference (and make money).

The world is full of incredible, gifted women who want to make a difference in the world. Some of them feel guilty for wanting what they want or are confused about how to get it.

They often have a hard time believing in themselves and their work.

They feel stuck around how to start, how to attract clients, sell offers, earn what they deserve, and run a REAL business.

It’s my job to help you with all of that.

There is nothing wrong with you for being over your mediocre results.

There is nothing wrong with wanting to make a massive impact, and earn an income to match.

One of the things that is different about me and my work is that I understand the practical and the energetic.

I understand the internal work of healing the past, removing limiting beliefs, clearing space for what you want most and taking the right actions.

I know how to guide you through all of that.

I’m not your average business woman.

Need help? Reach out. You can get me directly via becky(at)rebeccatdickson(dot)com.

Use Your Voice

Know what the difference between launching and announcing is?

Your voice.

Announcing is a Facebook or Instagram post here and there, maybe even adding a Reel or Story. It’s mentioning your offers in passing.

Launching is committing to your truth, no holds barred, using your voice everywhere you can… Because you believe what you have can actually make real change for people and the world.

Most women mention or announce. Precious few launch.

Because most women have lost contact with their true selves, the deeper core of their being, their true voice.

You may have forgotten who you really are.

That happens when you value other people’s opinions more than your own. 

It also happens when you think that in order to succeed you have to fit a mold — or be anything or anyone other than YOU.

Both ideas are bullshit. They destroy businesses. But that’s what many of us are taught as little girls.

We live complex, stressful and often VERY disconnected lives. 

  • We are bombarded by media that convinces us that buying stuff will make us happy, beautiful, successful, prestigious, even more lovable.
  • We are in an industry where so-called successes hold the same standard: Get the car, the clothes, the jet-set life, work on the beach and be beautiful all the time.
  • We are over-exposed to the lie that is perfection. 

It can make us miserable if we see that as the ideal — while our own lives don’t look anything like that. 

It promotes the idea that it’s not okay to be who we are (because we aren’t like the people we idolize).

And it becomes a never-ending game of comparison, where the finish line is continually moved just out of reach.

The good news? You don’t have to play along, dip into that trance and participate in what ultimately becomes your own destruction.

You can choose to actively pursue YOURSELF, which absolutely, unequivocally leads to success.

Meaning: You can have kids, and dirty diapers and college tuition bills, and a messy house and not feel like brushing your hair — and be wildly successful and happy.

In fact, being comfortable in your own skin, feeling no need to dress up, dress down, buy the stuff, speak a certain way, SAY ALL THE RIGHT THINGS, be on all the time, or anything else IS true success and freedom. 

The happiest and most successful people don’t care about other people accepting them, loving them, buying from them. 

Because they accept themselves. 

And they understand that as long as they are true to themselves and their voice, they can’t fail. The clients always show up.

I’ve said this multiple times before: The truth is, it’s very hard to play a role and build a business. It’s pretty exhausting. 

Because you’re always focused on what you think you need to say or do, instead of what comes naturally to you. 

This is where you get stuck — thinking you don’t know what’s right or how to do it. 

That comes from trying to figure out what you think other people want to hear. That’s manipulation. 

It’s much easier – and far more profitable – to just be yourself, check in with who you are and what you know the truth of your expertise is, and share that.

Supporting women with all of the above is my life’s work. If you need guidance from a someone who’s been successful in this industry for almost two decades, I invite you to reach out.

TODAY – July 8, 2024 – is also the last day to join Summer School, where we will work on this exact dilemma. Join us!

It’s scary to change. But nothing is more scary than staying unhappy where you are.