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You’re Losing Clients and You Don’t Even Know Why
A client gets emotional in session. You freeze. They feel it. They never book again.
Someone mentions their childhood. You panic about “going too deep.” You redirect. They feel dismissed. They ghost.
This is costing you thousands.
Not because you’re a bad coach. Because you were never trained for the moments that matter most.
The Truth Nobody’s Saying
Your clients have trauma. All of them.
Not “clinical PTSD requiring therapy” trauma. The everyday kind. The shit that makes them freeze when they should act, people-please when they should speak up, sabotage when they’re about to succeed.
And when that trauma shows up in your sessions—which it will—you need to know what the fuck to do.
Most coaches don’t. They avoid it. Redirect. Refer out. Tell themselves “that’s therapy work, not coaching.”
And their clients can feel the discomfort. The fear. The inability to hold space when things get real.
What Happens When You Actually Know This Stuff
You become the coach clients don’t leave.
The one they trust. The one they refer their friends to. The one they pay more for because they know you won’t flinch when they finally tell you what’s really going on.
You can:
- Run groups without worrying someone’s going to melt down and take everyone with them
- Charge premium rates because you can do what other coaches can’t
- Scale into masterminds and retreats without fear of emotional explosions you can’t handle
- Keep clients longer because they feel safer with you than anyone else
This isn’t about becoming a therapist. It’s about becoming the coach who doesn’t lose clients to their own limitations.
Here’s What You’re Actually Getting
This isn’t theory. It’s not “trauma 101” BS you could learn on YouTube.
It’s the exact framework I use to:
- Keep clients for years, not months
- Run groups where people feel safe enough to do real work
- Charge $18K because I can handle what other coaches can’t
- Build a business that doesn’t burn me out or leave me terrified of lawsuits
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You learn:
How to recognize trauma responses in real time, so you stop mistaking fear for resistance, shutdown for laziness, fawning for agreement
What to do when someone gets activated – the exact words, the exact moves, the boundaries that keep everyone safe, including you
How to work WITH nervous system patterns instead of fighting them This alone will save half your clients from churning
Where your coaching lane ends and therapy begins, so you stop worrying about “doing it wrong” or crossing lines you don’t even understand
How to protect yourself from compassion fatigue and burnout because holding space shouldn’t destroy you
How to structure sessions, groups, and programs for maximum safety and minimum drama – the setup work that prevents 90% of problems
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Why This Matters More Than Any Other Certification You Could Get
Because retention equals revenue.
You can have the best framework in the world. The slickest marketing. The prettiest website.
But if you can’t hold space when it counts, none of that matters.
Clients will:
- Choose someone else who feels safer
- Leave mid-program because you couldn’t handle what came up
- Not refer you because they don’t trust you with their fragile friends
- Not renew because they hit their edge and you couldn’t meet them there
This certification is premium positioning disguised as skill development.
The coaches who can handle the hard moments? They’re the ones charging more, keeping clients longer, and scaling safely into groups and programs that actually work.
What It Actually Costs You Not to Have This
Every client you lose too soon is worth thousands in revenue you’ll never see again.
Think about the clients who:
- Never booked a second session after getting emotional
- Dropped out of your group program halfway through
- Said they’d “think about it” and never came back
- Referred to you as “nice but…” instead of “the one who changed my life”
How much money is that?
Now add:
- The clients you’re afraid to take on because you know they’re “too much”
- The group programs you won’t launch because you’re scared of what might happen
- The premium packages you don’t offer because you don’t trust yourself at that level
- The retreats and masterminds you’d love to run but worry would blow up in your face
How much is THAT costing you?
This isn’t about spending money on another certification. It’s about fixing a revenue leak that’s been draining your business since day one.
Here’s How It Works
10 weeks. Live training. Real implementation.
Not pre-recorded videos you’ll never watch. Not generic trauma education you could get anywhere.
This is:
- Weekly live sessions where we work with YOUR actual client situations
- Real-time practice with feedback so you know you’re doing it right
- A framework you can use immediately with current clients
- Support throughout so you’re never alone when something gets complicated
You’ll walk away with:
- Certification credentials that set you apart
- Skills that justify premium pricing
- Confidence to take on clients others won’t touch
- Systems that protect you from burnout
- A business that can scale without breaking
Investment: $2,997
That’s it. Less than one premium client.
This pays for itself with:
- One client who stays because you can hold space
- Half the size of any group program you finally feel safe launching
- The confidence to raise your rates because you’re no longer “just another coach”
- The clients who refer their friends because they trust you with people they love
Or you can keep doing what you’re doing. Keep losing clients to the moments you can’t handle. Keep watching other coaches charge more and wondering why.
This Isn’t For Everyone
Don’t join if:
- You think trauma work is “too heavy” for coaching (it’s not, you’re just scared)
- You’re looking for a weekend certificate to stick on your website (this is real training)
- You want to “fix” or “heal” clients (you’re not qualified and that’s not the job)
- You’re fine with surface-level work that doesn’t actually change anyone
⚠️ REALITY CHECK
This isn’t your typical trauma-informed training. Your trainer swears like a sailor, smokes cigarettes and delivers brutal truths without sugar-coating.
If you need your education sanitized and your teacher to whisper about “sacred healing journeys,” this program will traumatize YOU. This is trauma-informed work for coaches who can handle reality – not therapy-lite for the spiritually fragile.
If you’re still reading, you’re probably our people. Welcome to the revolution against sanitized trauma-informed training.
This IS for you if:
- You’re tired of losing clients you should be keeping
- You want to charge premium rates and have the skills to justify them
- You’re ready to scale into groups and programs without fear
- You know you’re capable of more but you’re hitting skill limitations
- You want to build a business that lasts, not one that burns you out in three years
Limited Spots. Real Training. Actual Results.
I only take a small group each cohort. Because this isn’t scalable bullshit. It’s real training that requires attention.
Next cohort starts Nov. 11.
If you’re still reading, you know you need this.
The only question is: Are you willing to keep bleeding revenue – or do you want to fix it?
What You Learn in 10 Weeks
- Week 1: Foundations – Trauma and Its Impact on the Brain
The science of how trauma rewires the brain. This isn’t about mindset—it’s about neural pathways carved by survival. - Week 2: Types of Trauma and Symptoms
Acute. Chronic. Complex. Each leaves different scars. You’ll learn to see the patterns without judgment. - Week 3: Trauma-Informed Principles and Ethics
Five core principles that build trust in the darkness. This isn’t about being nice—it’s about being necessary. - Week 4: Building Psychological Safety
Creating space where clients can bleed their truth without fear of abandonment. You’ll learn to read body language that screams what words won’t say. - Week 5: Boundaries in Trauma-Informed Coaching
Where coaching ends and therapy begins. How to stay grounded while walking through fire with clients. - Week 6: The Somatic Reality of Trauma
The body remembers what the mind forgets. Trauma lives in muscle memory, in breath patterns, in the way clients hold themselves. You’ll learn to see it. - Week 7: Trauma-Informed Communication
Words that heal and words that harm. How to speak directly to the wounded parts without triggering more pain. - Week 8: Resilience and Post-Traumatic Growth
Trauma isn’t just destruction—it’s also creation. How to help clients harness their wounds as weapons. - Week 9: Self-Care and Vicarious Trauma
This work will break you open. You’ll learn how to stay whole while holding others’ broken pieces. - Week 10: Integration with Coaching Models
How to weave trauma awareness into any coaching approach without diluting your power or message.
Each lesson gives you tools to use immediately. This isn’t theoretical. It’s practical magic for the trenches.
ENROLL NOW. ONLY 10 SEATS.
Why This Training Actually Works
Accredited through the International Association of Therapists. Reviewed by actual therapists who understand trauma’s complexity, not bureaucrats who want everything sanitized.
Becky has the credentials: master’s in psychology, multiple trauma certifications, currently training with Bessel van der Kolk (the mind behind “The Body Keeps The Score”).
But more importantly, she has the battle scars of real-world application. 16 years in business. Multiple 7-figure earner. 103K social media followers. This isn’t theory. It’s proven methodology that builds empires.
Small by Design
Ten women. That’s it. This isn’t a factory churning out certificates. It’s an intimate battlefield where you’ll be seen, challenged, and transformed.
You get 1:1 support. Real-time guidance with your actual clients. Nothing cookie-cutter.
IMMEDIATE RESULTS: Students see client breakthroughs within the first 3 weeks. Higher client retention. Premium pricing justified. Referrals flowing because you’re the coach who can handle what others fear.
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10 SPOTS. THAT’S IT.
Small by design.
This intimate battlefield means you get seen, challenged, and transformed without the watered-down crap of larger programs.
No one gets to hide here. Everyone gets to rise.
We start Nov. 11, 2025
CLAIM YOUR SPOT
THE ROI REALITY
Program Investment: $2,997
Typical rate increase after certification: double those who aren’t
Break-even point: 1 new client
Average student sees ROI in 60 days or less
This isn’t an expense. It’s the smartest business investment you’ll make this year.
COACHES WHO ALREADY DID THIS
“I had no idea how much my own trauma was running my business until I took Becky’s trauma-informed coaching training. I thought I was just ambitious. Turns out I was performing so I wouldn’t have to be seen. I thought my clients were resistant. Turns out I didn’t actually understand why people stay stuck. I thought I needed better strategy. Turns out my nervous system was making all my decisions for me…And the way I hold space for my clients? Completely different. I can actually see what’s happening now. Not just what they’re saying. Becky’s work didn’t give me all the answers. It gave me the right questions. And permission to stop apologizing for taking up space.” – Corrina S
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“…Even with all my training and certifications for coaching, I’ve found this training to enhance my coaching in a way that my clients are taking quantum steps. And I’ve only been in this program for three weeks. It’s beyond anything I ever expected.” – Denise H
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“This program is an absolute game-changer for anyone ready to embark on a profound healing journey… It empowers participants to dig deep, confront their own trauma – and emerge with renewed strength and awareness as well as the necessary skills to elevate their role as coaches. The insights and understanding gained through this program will have a lasting impact on my coaching practices, enabling me to foster genuine connections by becoming a more thoughtful and supportive guide for my clients.” – Anita B
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“It’s like being handed the whole loaf of bread after gathering breadcrumbs for years.” – Krista M
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“I just want to say how brilliant this course is. I’m really finding it informative and it’s waking me up to the complexities of it.” – Clint S
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“I raised my rates 40% immediately after Week 4. My clients are staying longer and referring more because I can finally handle their real issues, not just surface-level goals.” – Sarah M
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“Finally, a program that doesn’t treat trauma like a fragile flower. Becky teaches you to see trauma as power. My business has never been stronger.” – Jennifer K
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“Three months post-certification, I have a 6-month waiting list. This training doesn’t just change your practice. It changes your life.” – Maria R
FAQ
How is this program different from other trauma-informed certifications?
This program is intentionally designed for women over 35 who want a holistic, trauma-sensitive approach to coaching. As an accredited trainer with 16 years in this industry, a master’s in psychology and dozens of trauma-specific certifications from various prestigious programs, Becky is an industry leader. Not only is each session grounded in practical application for immediate use, we intentionally made this program cost-effective. Most programs offering similar material exceed five figures.
Do I need a background in trauma to join?
No previous trauma-specific experience is necessary. This course will cover foundational concepts, so you’ll learn everything you need to support your clients confidently.
Is a trauma-informed certification essential? Will I even be able to incorporate it meaningfully in my practice?
Trauma awareness allows coaches to build safer, more productive client relationships and avoid inadvertently triggering clients. Knowing how to recognize signs of trauma isn’t just a bonus skill—it’s foundational to providing compassionate, effective coaching that your clients will value deeply.
This certification is a unique advantage, helping you stand out in a crowded coaching market by offering specialized trauma-sensitive approaches that increase trust and positive outcomes.
And trauma-informed skills offer confidence in recognizing when clients may need referral to a therapist, protecting the coach from overstepping and empowering them to serve responsibly.
I’m uncertain about an investment in a new program.
Here’s the ROI: Trauma-informed coaching can lead to deeper client relationships, client loyalty and referrals. Coaches who can confidently support trauma-impacted clients often see increased client satisfaction and long-term retention, ultimately growing their business in authentic ways.
What if I can’t make the calls live?
That’s why we offer a flexible learning schedule. Since you’ll have lifetime access to the materials, you can complete them at your own pace, or join live and get hands on support with the material. Our program is built for coaches like you—professionals who need the freedom to access materials when it works for you.
How much time will I need to dedicate each week?
On average, less than three hours per week. But remember, the time you invest will ultimately determine how lasting the impact on your coaching abilities and client outcomes.
How does the payment plan work?
Our payment plan allows you to split the investment over 2 or 3 installments, making it easier to focus on your learning journey.
Is Becky going to be smoking during our sessions?
Probably. She is who she is. If her authenticity triggers you more than trauma does, this program isn’t for you.
Will there be a lot of swearing?
Very fucking likely. Becky speaks like a real person, not a sanitized healing guru. If you need your trainer to sound like a meditation app, find another program.
This seems really different from other trauma programs...
Good. Other programs are failing. If they worked, we wouldn’t need this one.
I’m used to more "professional" training environments...
Define professional. Is it more professional to perform “guru” while secretly judging clients? Or to be authentically yourself while delivering life-changing education? You decide.
WHAT HAPPENS WHEN YOU JOIN
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You’ll transform your practice.
You’ll elevate your impact.
You’ll stop being just another coach and start being the one who sees what others miss.
You’ll become the coach who doesn’t tell clients to “just be positive” when they’re bleeding inside.
You’ll command premium rates because you can handle what other coaches run from.
You’ll have clients begging to work with you because you’re the only one who gets it.
You’ll build a waiting list because trauma-informed coaches are rare as f*ck.
ENROLL NOW