Tag Archive for: global consciousness

Everything old is new again

That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.

It doesn’t matter who the author was. The point is salient.

The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.

We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.

Nowhere is this more true than with coaching.

Observe…


Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.

Fast forward to the present, and the winds of change are blowing once again.

The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.

Hence, blogging.

In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).

This statistic alone underscores the significance of weaving a compelling narrative through the written word.

For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)

As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.

Moreover, the impact on search engine visibility cannot be overlooked.

Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.

As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.

Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…


Case Study: Mindful Mastery Coaching

Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.

Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.

Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.

Case Study: EmpowerHER Business Coaching

Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.

Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.

Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.


Bottomline:

You don’t need to reinvent the wheel.

You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)

I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.

Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.

“Is this the real life?”

Freddy Mercury is king.

If you don’t know what I’m talking about, we can’t be friends. (Bohemian Rhapsody. Duh.)

This is the sort of email I’ve dreamed about writing. Hence the subject line…

Global healing is a large piece of our mission at Witchy Women. We are grateful to do our part to restore and protect Earth.

With that in mind, a new candle line and smudge kit is out NOW, handcrafted by us to directly benefit The White Feather Foundation, a charity established by Julian Lennon to conserve life and preserve the planet.

These products are completely organic, non-GMO, with ethically harvested ingredients, and are hand-poured in small batches. The same exceptional quality you’ve come to expect from us.

You can choose from five candle varieties in four different sizes. (We aim to please.) The candle line includes Earth, Air, Water, Fire and Dream — the five elements of life.

You will not find them anywhere else. Period.

Plus we put together a ceremonial smudge kit that includes sage, selenite, an Abalone shell with a wooden stand, and an ethically harvested feather to spread the smoke. Everything you need to cleanse, purify and heal.

Here’s the best part: 30% of every sale benefits conservation and environmental projects for The White Feather Foundation.

The TWFF logo is featured on the labels of all candles, which are infused with 100% therapeutic essential oils, organic herbs and ethically-harvested crystals.

Like all our candles, they also include cotton wicks and organic, clean-burning soy wax. The feathers for the smudge kits and the candles (yes, each candle has a white feather, too) come from my own flock of organic and free-range ducks and geese, who happily molt them all over my New Hampshire farm.

To view the full line of candles and the smudge kit, and to order, click here.

If you are a witch, you already know you are a steward of the land. Witches commune with nature. We know the elements are the roots by which all things come into being. And therefore, we know how important it is to protect our planet. Witchy Women is exceedingly proud to be part of a global solution.

If you are not a witch, know this: You are made up of the four elements. You are a living, breathing, walking, talking slice of consciousness – a piece of Earth, Herself – with the simultaneous ability to support a healthier Earth.

I cannot wait to see how THIS community chooses to co-create a better Earth by supporting TWFF and all its endeavors. I already know you will LOVE the new products.

Let’s show them how much we care about people and the planet, and get some amazing new candles and smudge kits, too.

Here’s that link again.