How to Make Money as a Coach

I’ve lost count of the number of emails I receive each day asking how to make money as a coach.

The answer is surprisingly simple.

If you want to make money as a coach…

How about you don’t suck?

How about you stop worrying about how to make money and start focusing on how to be fucking good at what you do?

  • Share something people give a shit about.
  • Change lives with your wisdom.
  • Help people.
  • Share the thing that sets you on fire. Because your people will feel the burn, too.
  • Be a better entrepreneur and coach by showing your passion.

Forget about finding the package or offer that will magically sell millions. If you don’t believe in it, if you don’t like it, no one else will either.

If you’re helping people with the stuff that used to wake you up at night, leave you sweaty and short of breath, the power of what you learned will come through. The same thing happens when you sell what you hate. People see it.

And if you don’t believe in what you’re selling, why would anyone else?

Which brings me to my second point.

Be yourself.

You might be able to hide how you feel for a little while. You may even be able to act like someone else for a short time. But people can tell when you’re not genuine. And it never lasts.

One of the easiest ways to be successful is to be YOU.

Don’t waste your time and energy faking it. And it takes an enormous amount of energy to pretend to be someone you’re not. Plus, it’s a disservice to your people. It prevents you from showing you know you’re stuff.

No one can be the coach you are.

So don’t be stingy. Show us who you are and what you have to say, as only you can.

Be brave.

Accept that everyone WON’T love you. And know that’s perfectly okay.

Be true to yourself, to your voice, and you will succeed.

Hiding facts, altering the way you might normally say something, leaving out details of who you are because you find them embarrassing – all of that cheats people from connecting with you in a powerful way. And they know when you’re holding back. (Just like you’re mom knew when you were lying.)

Example: Plenty of people get upset about my swearing, especially my mother. For a while, I tried to clean up my language. I really did.

The whole time, I felt stifled and suffocated. More importantly, my work noticeably suffered.

I tried to change an aspect of who I am – my potty mouth – so my work would be more palatable to more people.

What I learned instead was editing a part of my voice meant altering all of it.

Changing one aspect of how I showed up slowly permeated the rest of my voice. I became neutral, gray, fucking boring. Not me.

You want money for your work? Earn it.

Being successful in this business is not easy. It’s scary as fuck to put yourself on display, present your innermost thoughts with conviction and let go of what everyone else thinks.

But it’s the only way to do it.

20 Reasons You’re Addicted to the Hustle of Make Money in Biz

In my last blog post, I shared the top 20 reasons you think you don’t have time to work on your business. (You can read that one here)

Today, I give you 20 reasons you’re addicted to the hustle of making money in your business. 👇

1. You let other people tell you how to run your business, what’s most important and how to show up.

2. You don’t believe you can earn good money without working “hard.”

3. You haven’t decided to stop hitting Facebook like a crack pipe.

4. If you’re not on social media, you literally do not know what to do to work on your business.

5. You’re still trying to do it all and believe hiring help takes too long or that they won’t do it like you.

6. You’re busting your ass to prove to the world that you are worthy of making bank (or just trying to prove your worth, period).

7. You use work as an excuse to not participate in shirt you hate, rather than just saying no to the shit you hate. (PTO meetings, dance recitals, dinner with the in-laws…)

8. You think hustle is a badge of honor.

9. You haven’t yet realized there is no prize at the end for who struggled the most.

10. You’re afraid of intimacy and being busy ensures you never have to show up for other people.

11. You believe “work” is the only safe space to speak your truth or be yourself, so you immerse yourself in it ALL THE TIME.

12. You cannot imagine “down time” is congruent with money-making. (Fun fact: The truth is you make more when you un-plug.)

13. You don’t know what to do for fun.

14. You believe people admire your work ethic.

15. You don’t yet understand that the world’s most successful people spend LESS time working and more time creating.

16. You don’t know how to automate, delegate or eliminate.

17. You don’t actually like (your kids, your spouse, your neighbor, insert anyone or anything), so you say you’re working in order to avoid them.

18. You forgot how to take care of yourself.

19. You convinced yourself you need hours to create, be visible, get out there – and you don’t know how to use the 20 minute chunks you actually have.

20. You don’t have notebooks scattered through the house, including in the bathroom, to jot down inspiration. (The remedy to #19.)

Which of these were you doing?