How to Invest In Yourself (And Grow Your Business)

If you invest in yourself while becoming an entrepreneur, your business will grow. I know, the concept seems wild when you’re struggling (or afraid you’re going to struggle) to bring in money. Of course, it seems counterintuitive to spend money while you’re trying to earn.

When you look at it that way, it doesn’t seem logical to buy into new programs or upgrade your wardrobe.

What exactly, though, is the difference between these investments and, say, earning a college degree? Aren’t you paying for the investment in yourself so eventually you can earn more money than if you hadn’t?

So why do entrepreneurs avoid investing in themselves?

I wish I had the answer. Instead, I’ll show you three solid ways you can invest in yourself and the reasons you’ll be thrilled you did.

Investment option 1: Develop your Creativity

Most of us haven’t worked toward maximizing our own creativity. Exercises in pursuit of creative juices are often seen as frivolous or extracurricular. Poetry, painting, singing or play are all seen as habits of the broke and starving artists. In truth, we don’t see the benefit of tapping into our own personal stash of inventiveness without intentionally changing our mindset and thinking about why it might be the best idea ever.

Practically speaking, honing in on creativity allows you to come up with multiple ways to view anything: a piece of trash, the cloud floating over your house, your husband’s use of the word provocative.

But what about the business problem you’re facing for the first time?

You mean to tell me, Becky, creativity can help me come up with multiple solutions for the problems I face in my business?

Freaking right.

Need a few more ideas on where to start?

  • Gardening
  • Learn French (or Spanish, German or Italian…whatever)
  • Take a cooking class
  • Do something you’ve never done before

Investment option 2: Skill Expansion

As I first mentioned, higher education is an option here, but I don’t think it’s necessary all the time (bring out the firing squad).

You can improve your skills without years of schooling. (Plenty of development courses are out there for coaches and entrepreneurs that take much less time and are career-field specific, packing far more of a punch than gen eds at the community college.)

But skill expansion can take many forms outside of courses too: reading a book by an expert, working with your own coach on a new program, continuing to practice selling your services to current clients. Workshops and conferences not only help you gain knowledge, but they also help you grow your community and network. Articles are cool too (and YouTube videos).

Every option I’ve listed can help expand your content knowledge, but it also keeps you on top of the latest trends too.

Investment option 3: Support your mind and body

Taking care of your beautiful brain and bod will give you more of everything, ease and energy now and more time in the future. Self-care allows you to be less stressed and more strategic, and you’re going to look mighty fine in that swimsuit, sexy.

Learning new things is one way to support your mind. But learning ways to deal with the not-so-wonderful pieces of life is also a way to take care of your brain.

Exercise and healthy, nourishing foods take care of the bod. You can’t sit around at your computer ALL day and expect the girls to remain perky or your thigh gap dreams to come true (gross, by the way).

What you eat makes or breaks your energy and performance levels.

And how often you rest (read: as much as possible) helps you relax through the stress so your system doesn’t go into overdrive and blow up.

One thing most people consider enough is buying clothes that make you feel like a goddess. If you feel like you look good, you’re much more likely to take care of your body. I’m NOT implying plastic surgery or padding underwear, but there’s something to be said for wearing a skirt that makes you feel like a million bucks.

Confidence doesn’t pay attention to price tags. It just knows when it feels good.

Need more reason to spend money on yourself?

Personal investments help your career.

When you invest in yourself, you’re increasing the value your clients see in you (as your skill set and your confidence grows). If your clients see more value in your education and expertise, you’re able to earn more money.

Knowledge sets you apart from your competition, presents you as an expert, builds your confidence and brings in bank.

Invisibility was only cool in Harry Potter

You, my friend, need to stand out.

You need to be seen for the wicked, wondrous warrior you are in business. Your words and offers cannot melt into the same pot as the other women in your industry.

So if nobody remembers what you’ve said is any different than what she said (see what I did there?)…

Hello. Hi. *Waves.*

That’s a problem.

How often are you told to be unique or eccentric or authentic (or whatever other bullshit not-really-trendy word someone is throwing at you)? But nobody tells you how?

Since we don’t know HOW, even admitting that to ourselves feels like failure. So we stay in the same place, recreating wheels that don’t work.

In truth, failure only happens when you stop trying. (It’s cliché for a reason.)

Damn-near zero entrepreneurs made it big with their first idea (me included). So wherever you are in this moment, whatever you’ve been exploring and working on, is bringing you closer to success – even if it doesn’t put money in your bank account.

For those of you who have put out offer and offer, only to hear crickets instead of stacking moolah, or those of you who’ve put out diddlysquat because you’re afraid to fail, I’ve got a secret for you:

Trying (or thinking about trying) is great. But it’s time to get off your ass and do something.

This is where I come in.

Welcome to the most intense and result-oriented weekend of your business to-date.

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It’s called Carpe Diem – a 48-hour virtual event – and it runs June 13 and June 14.

After two days with me, you’ll have an earning machine.

No more negotiating.

No more haggling.

Clients will pay your prices (without batting one of their high-dollar lash extensions).

WHAT YOU GET:

  • 45-min 1:1 with me to review and identify EXACTLY what you want and need to get done during the event, so you walk away with action and answers (Take my clients’ word for it: What you get in 45 minutes is more than most people receive in a year-long mastermind with someone else)
  • A fresh sales funnel, whether you are a new entrepreneur or an experienced one who has a funnel that isn’t selling, so you can start reeling them in with lightning speed – and making real cash money
  • A plan for your first live event or webinar so you are pushed to create results your clients pine for
  • A rewrite of one piece of copy (sales page, about page, leadpage, home page, etc.). I’ll do it myself either during the event, on the 45-minute 1:1 call, or in between the two, so you have copy that bleeds the emotion you need to make them buy
  • Two four-hour days with me and 24 other women hustling their asses off (Valued at $8K)
  • 14 days (two freakin’ weeks) email support following the event to make sure you get questions answers and can implement immediately – to make money NOW

Say goodbye to scrimping and saving for every course that comes along. No more trying to figure out everything on your own.

After Carpe Diem, you’ll be the envy of your industry.

How can I be so confident? My clients tell me they get more out of one hour with me than they have in year-long mastermind with others.

But just to be sure you’re full-on making this happen, you also receive these bonuses:

  • The complete CCC course materials and recordings (multiple 60-page workbooks, videos, audio bonuses, sales email templates, contracts, and more). This is THE program you’ll go back to again and again for smart, savvy moves that make your business money. (Value $997)
  • Money Mindset Mastermind – my 4 week DIY course to get your head on straight when it comes to dolla dolla bills. Because if your head is not aligned with your goals? Nothing will happen. (Value $499)
  • Two bonus audio trainings from Kendrick Shope, MY coach, who will teach you her secret tips and tricks for consults and sales – the ones you MUST master to sell, in any situation. (Value priceless)

Your investment: $5,000

If you have questions, click here to schedule a quick chat with me. But do not wait.

I’ve never done this before and I’m not sure I’ll ever do it again. But with only 25 slots open, it will sell out.

This is the most profitable weekend you’ll ever invest in. I can’t wait to watch your business explode.

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Didya hear? I’m hosting a free training on Thursday, May 21st at noon EDT, to teach you how to charge what you’re worth – and never, ever flinch again. Sign up here.