I’m Not A Copywriter

I’m a behavioral science geek who writes copy, books and pretty much anything that requires language to leverage decision-making. (Read: Shit that makes people buy.)

I left writing 10 years ago because I got sick of explaining word choices to people who think they understand language – and definitely don’t.

I’m back because it’s more painful to watch the world reuse the same tired formulas for their sales pages and opt-ins than to just write them myself.

BUT – and it’s a big but – I am not for everyone.

For example, if you need me to explain a word choice, we’re not compatible.

If you want committee approval, I’m out.

Need endless revisions because you don’t know what you want? Don’t hire me.

And obviously, if you think AI can do what a human copywriter can do, walk away.

Here’s the skinny

When I left the word industry, it was out of frustration. After all, I don’t just write. I understand human behavior and linguistics at a level most never will.

The hypervigilance that psychologists call a symptom of C-PTSD? It’s my superpower. It’s why I see patterns other people miss. That’s why I can read your audience and write copy that converts.

You hire me for expertise no one else has. I deliver copy no one else can because it’s built on 26 years of studying what actually makes humans choose.

If you want someone to follow templates and explain their choices, hire literally anyone else. They’ll be cheaper and more accommodating.

Now, About That Casual C-PTSD Drop

Here’s how that plays out in my life…

Christmas Day, 100 years ago when I was a reporter. Car accident in a fringe town I didn’t usually cover. One name in the police report.

So I drove to her house.

Woman in her 40s, sitting at her kitchen table in a bathrobe. Hadn’t been seriously hurt in the crash, but it had been at least 24 hours and she was visibly wrecked.

I’m a reporter, standing at her sliding glass door. She’s traumatized. I’m the last person she wants to see.

So I told her that. “I’m Becky. I’m a reporter for [newspaper]. I am dead certain I am the last person you want to talk to today. But I’m here and I want to hear your story.”

She let me in.

We sat at that kitchen table and she told me everything.

She got in a fight with her boyfriend. He left in a huff. She stayed home, but got so upset that she went after him. On a sharp curve not far from her house, she slid on ice into the opposing lane.

Her car collided with her boyfriend’s, who was on his way back to her place.

He died.

I was the only reporter in New England to get that story. Another reporter from a different paper called me later asking how I did it.

I showed up. No idea if she ever did. But she didn’t write about it.

The important part: The second I saw that woman through the glass door, I knew she needed permission to talk about what happened and feel safe. Not a polite interview. Not careful questions. Permission.

People want to feel safe and understood. I gave her what she actually needed.

I knew what she needed because I’m pre-programmed with hypervigilance. Reading what someone needs in the seconds it takes to walk to a door. Seeing the pattern before it plays out. Understanding what drives someone to say yes when everyone else gets no.

That was 26 years ago. Same skill, different application.

Your copy needs the same thing that woman needed. Not formulas. Not templates. Someone who can read what your audience actually wants and give them permission to say yes to it.

Templates Aren’t YOUR Voice (obv)

You’ve hired copywriters before. They’re fine. Professional. They know the formulas (they probably learned on Tuesday).

And your copy reads exactly like your competitor’s copy – because they’re all using the same frameworks, just rearranged with different fonts.

Most copywriters learn what works without understanding why it works. They’re writing persuasive copy by following patterns someone else figured out for a different audience five years ago.

I refuse to do that.

I got the story no one else could get because I can read what someone needs in the time it takes to walk to a door. That same hypervigilance that made me an award-winning journalist – that ability to see patterns, read a room in microseconds, understand what drives human decision-making – that’s what I use to write your copy.

This is less about manipulating words than it is my weird cognitive function.

The pattern recognition that spots what will work before you test it. The filtering mechanism that repels wrong clients in the first three sentences. The ability to see what someone actually needs versus what they think they want.

I learned to read human behavior because my nervous system demanded it.

That’s not copywriting experience. That’s 26 years of data on what makes humans decide, trust, buy and commit.

The result: Copy that converts high-ticket buyers by giving them exactly what that woman at the kitchen table needed – permission to say yes.

Street Cred

Award-winning journalist and editor at the #1 small daily in New England. I know how to take complicated information and make it readable, even enjoyable. I know what makes people keep reading.

Behavioral psychology training. Not from a weekend course. From a master’s in psych, by creating two patent-pending trauma recovery methodologies and with 17 years working with trauma-affected clients.

Built multiple businesses that earned more than 7 figures. Thousands of clients. Real conversion data, not theory from someone who’s never built anything (but writes a lot of words).

47 ghostwritten books. I’ve translated expert knowledge into words that work. Your industry isn’t special. The psychology is the same.

Four books published under my own name, including one on trauma recovery that’s currently generating 2-3 qualified leads weekly without any promotion.

Oh, and I literally wrote the book on that.

It teaches experts how to turn their methodology into published authority, whether they write it themselves or hire someone who knows what they’re doing.

Two Paths To Copy That Actually Sounds Like You

You have existing content: I pull from what you’ve already written. Your best sales page, that email everyone responded to, the post where you sounded like yourself. I find what’s working and make it sharper.

You’re starting from scratch: We talk until I understand your methodology. Then I write in your voice. You talk, I translate.

What you get: Copy that stands out because it sounds like you, not like marketing pretending to be human.

The Menu

Sales Pages
$3,500 – $7,500 per page

The difference between a sales page that converts and one that doesn’t is the difference between a $100K launch and a $12K disappointment.

Website Copy
$6,000 – $15,000 (5-7 pages)

Not just words on pages. Behavioral psychology architected across your entire site to move people toward the decision you need them to make.

Email Sequences

Launch (7-10 emails): $4,000 – $6,500
Nurture (5-7 emails): $2,000 – $3,500

Cultural hooks that filter. No benefit-stacking. No manufactured urgency.

Books (Ghostwriting)
$15,000 – $25,000

Your expertise, my execution. I’ve ghostwritten 47 books. I’ll gut and rebuild your draft, or we’ll talk and I’ll write it from scratch.

Minimum Project: $5,000

This Is For You If

You make decisions and stick with them.

You understand I’m not a copywriter following templates. I’m applying behavioral psychology to language.

You’re tired of copy that sounds like the rest of your industry.

You want someone who can deliver what your audience actually needs, not what marketing courses say they want.

You’re ready to move fast.

This Isn’t For You If

You need someone to explain why certain word choices work.

You have approval committees or gatekeepers who think they understand language.

You want endless revisions because you can’t decide what you want.

You think “more professional” means better. (It means boring. I refuse.)

You believe AI can write copy as well as someone who spent 26 years studying human decision-making.

Red Flags We’re Not A Match

“Can you explain why you chose that word?”
“I’m not sure what I want, but I’ll know it when I see it.”
“Can we do a few more rounds of revisions?”
“Let me send you 47 documents, a branding presentation, three videos from my team and the last sales page (for an entirely different project) and you figure it out.”
“Can you make it sound more [vague descriptor]?”

If these apply to you, hire someone else.

What I Don’t Do

Cover design
Tech setup
Education about copywriting basics
Explaining why language works when you can and absolutely should trust the expertise you’re paying for
Making your copy “more professional.”

I write. You decide. We move on.

Ready?

Email me at becky@rebeccatdickson.com

Tell me:

What you need
What you’re working with
Your timeline

I’ll tell you exact cost and delivery date.

No strategy calls. No education sessions. Just the work.