I’ve lost count of the number of emails I receive each day asking how to make money as a coach.

The answer is surprisingly simple.

If you want to make money as a coach…

How about you don’t suck?

How about you stop worrying about how to make money and start focusing on how to be fucking good at what you do?

• Share something people give a shit about.
• Change lives with your wisdom.
• Help people.
• Share the thing that sets you on fire. Because your people will feel the burn, too.
• Be a better entrepreneur and coach by showing your passion.

Forget about finding the package or offer that will magically sell millions. If you don’t believe in it, if you don’t like it, no one else will either.

If you’re helping people with the stuff that used to wake you up at night, leave you sweaty and short of breath, the power of what you learned will come through. The same thing happens when you sell what you hate. People see it.

And if you don’t believe in what you’re selling, why would anyone else?

Which brings me to my second point.

Be yourself.

You might be able to hide how you feel for a little while. You may even be able to act like someone else for a short time. But people can tell when you’re not genuine. And it never lasts.

One of the easiest ways to be successful is to be YOU.

Don’t waste your time and energy faking it. And it takes an enormous amount of energy to pretend to be someone you’re not. Plus, it’s a disservice to your people. It prevents you from showing you know you’re stuff.

No one can be the coach you are.

So don’t be stingy. Show us who you are and what you have to say, as only you can.

Be brave.

Accept that everyone WON’T love you. And know that’s perfectly okay.

Be true to yourself, to your voice, and you will succeed.

Hiding facts, altering the way you might normally say something, leaving out details of who you are because you find them embarrassing – all of that cheats people from connecting with you in a powerful way. And they know when you’re holding back. (Just like you’re mom knew when you were lying.)

Example: Plenty of people get upset about my swearing, especially my mother. For a while, I tried to clean up my language. I really did.

The whole time, I felt stifled and suffocated. More importantly, my work noticeably suffered.

I tried to change an aspect of who I am – my potty mouth – so my work would be more palatable to more people.

What I learned instead was editing a part of my voice meant altering all of it.

Changing one aspect of how I showed up slowly permeated the rest of my voice. I became neutral, gray, fucking boring. Not me.

You want money for your work? Earn it.

Being successful in this business is not easy. It’s scary as fuck to put yourself on display, present your innermost thoughts with conviction and let go of what everyone else thinks.

But it’s the only way to do it.