Tag Archive for: trauma informed master coach

WOUND WORSHIP: THE COACHING INDUSTRY’S FAVORITE ADDICTION

They sold you healing like a cure.

What they didn’t tell you is they need you broken to stay in business.

Mainstream coaching thrives on your perpetual brokenness, packaging “healing” as an endless journey where you’re forever chasing wholeness but never quite arriving.

They’ve built empires on your trauma, convincing you that your wounds need gentle care, endless processing and constant attention.

Bullshit.

Your wounds aren’t delicate flowers to be watered with gratitude journals and affirmation practices. They’re not treasures to be displayed in sharing circles where everyone competes for who’s most damaged.

I watched a client spend three years with a “trauma-informed” coach who kept her locked in processing loops, revisiting her childhood pain weekly. Three years of “honoring her wounds.” Three years of being the eternally broken one. Three years of paying someone to keep her stuck.

That’s not healing. That’s wound worship.

And it’s a f*cking business model.

You know how I know? I was that coach once. I kept clients in those loops because I was taught that’s what healing looked like: endless introspection, constant processing, perpetual pain exploration.

Here’s what they don’t want you to see… The coaching industry has monetized your brokenness and rebranded it as “the healing journey.”

Every time you hear:

  • “This takes time”
  • “Healing isn’t linear”
  • “You’ll always be working on yourself”

Translate it: “Keep paying me forever.”

The wound-worship paradigm positions you as permanently damaged, always in need of another workshop, another program, another fucking breakthrough session.

They’ve built a religion around trauma where the only sin is thinking you’re done healing.

My approach? We don’t heal wounds. We forge weapons.

Your trauma isn’t your cross to bear. It’s the fire that tempers your blade.

Your darkness isn’t something to process endlessly. It’s power waiting to be unleashed.

When you come to me feeling broken, I don’t see someone who needs years of gentle healing circles. I see raw material for something dangerous.

A client came to me after four coaches and six years of “trauma work.” She’d been taught to cradle her abandonment issues like a sick child. Within three months with me, she’d transformed that abandonment into radical self-reliance that terrified everyone around her.

She didn’t heal her wound. She weaponized it.

The mainstream wants you soft, vulnerable, and eternally processing. They want you identifying as your trauma, wearing your diagnosis like a personality.

I want you lethal.

Stop worshipping at the altar of your wounds.

Stop paying people to keep you broken.

Your darkness isn’t something to overcome. It’s something to unleash.

The wound-worship coaches need you broken to validate their existence.

I need you dangerous to validate mine.

Don’t know where to start? Right here. The Trauma Paradox is the gateway to weaponizing wounds, and to no longer trying to “fix” something that was only ever there to empower you. We don’t worship wounds here. We weaponize them. #TraumaAsWeapon

What Coaches Get Wrong About Trauma (And How to Get It Right)

Let’s cut the bullshit: most coaches aren’t trauma-informed, even if they think they are. Just knowing trauma exists and hoping for the best isn’t enough.

Your clients deserve more. And if you’re serious about helping them, it’s time to get real about what trauma-informed coaching actually means.

First, let’s break down the difference between being trauma-aware and trauma-informed.

  • Trauma-aware: You know trauma exists. You might spot it in a client, and you avoid obvious mistakes like pushing too hard or minimizing their experience.
  • Trauma-informed: You know how to recognize trauma responses, support your clients in real time without causing harm, and protect your own energy in the process.

One is passive. The other is a skillset that changes how you coach on every level.

Trauma-informed coaching isn’t about fixing or diagnosing your clients. It’s about knowing how to hold space for what’s coming up – without making it worse for them or draining yourself.

Holding Space Without Soaking Up Your Client’s Energy

If you’ve ever left a session feeling completely wiped out – or worse, like you’re carrying your client’s emotions around for days – you’re not alone.

This happens because you haven’t been taught how to hold space without taking on someone else’s energy.

It’s not about caring less. It’s about grounding and releasing so you can stay fully present without burning out.

Here’s how:

  1. Ground yourself before every session. This doesn’t have to be complicated. Plant your feet on the floor. Take a deep breath. Picture your energy staying anchored and steady.
  2. Release what isn’t yours. I like to imagine shaking off everything that doesn’t belong to me, like dirt off my boots. It’s simple but powerful.

These little rituals can save you from the emotional hangover that comes from taking on too much. They’ll help you show up stronger for your clients without sacrificing yourself in the process.

Why Trauma-Informed Coaching Matters More Than Ever

Here’s the truth: Clients are craving deeper work. They’re no longer satisfied with surface-level mindset shifts or generic advice.

They want real transformation, and if you’re not trauma-informed, you’re missing an opportunity to meet them at that level.

That’s exactly why I created my Trauma-Informed Coaching Certification.

This isn’t just another coaching course full of theory and buzzwords. It’s a 10-week deep dive into practical tools you can use right away. You’ll learn how to recognize trauma in the moment, respond effectively, and protect your own energy while doing the work.

What you’ll walk away with:

  • Confidence in handling whatever comes up in a session without panicking or second-guessing yourself
  • Tools to help your clients regulate their nervous systems (even when they’re spinning out)
  • A deeper understanding of how trauma shows up in coaching and what to do about it

If you’ve been feeling like there’s something missing in your coaching, this is probably it. 

Trauma-informed work takes your practice from good to life-changing—for you and your clients.

What’s Next?

The coaching industry is changing fast. More clients are seeking trauma-informed coaches. And more coaches are realizing they need these tools to stay relevant and effective. If you’re ready to stop guessing and start coaching at a deeper level, this certification is your next step.

Click here to learn more and enroll.

Final Word

Being trauma-informed isn’t about having all the answers. It’s about knowing how to hold space, how to respond with compassion and clarity, and how to protect your own energy so you can keep doing this work without burning out.

If that resonates with you, it’s time to take the next step.

The next cohort begins Feb. 27. Join us.