Tag Archive for: #rebeccatdickson

Dear Diary

I woke up today with the idea that this blog should be a diary. Yes, just like when you were 12 and used pink glitter pens with fluffy cotton on the eraser top.

And since I’m my own boss, I can do whatever I want. (Highly recommend.)

Dear Diary is the new blog. You will find here confessions, the mindset issues I’m working through, the business moves I’m making behind the scenes. Basically, the dirt. Be honest, everyone loves dirt.

So today, I am working on the content for the Not Another Masterclass (Series), along with videos, and I’m crafting the material for Summer School.

What I want to be doing is transplanting my peonies from NH to VT, at the new house. They just started spouting and I’m told it’s the perfect time to move them. (I’ve accumulated about 15 in the 25 years I’ve lived in NH and I don’t want to leave them behind.)

Anyway, the two things connected in my brain in an odd way…

We’re told there’s a right time for everything. We like to push too soon, or wait too late.

But what if that’s not even possible?

What if what you thought was too soon was meant to teach you something? The same for whatever you thought was too late?

What if there is no possible way to fuck up? Because no matter the circumstance or outcome, you are exactly where you are meant to be? You are there to learn something that allows you advance, getting you closer to where you intend to go.

I won’t lie: The idea relieved a shit ton of pressure. It’s impossible to be behind. It’s ridiculous to think I can be ahead of the curve.

I’m on my own timeline, so who says what’s early or late?

I used to tell this story where, in my head, the universe is a giant hand moving pieces on a chessboard. Our goal is to win the game. The universe wants that too. But we have no idea how many moves will be necessary on that board in order to win.

Ergo, too late, too early, failure, mistake, fuck up, freak out, are just moves getting us closer to the win.

Feel me?

So no, I’m not moving peonies today. But I am certain I will get them moved when I am supposed to in order to learn something or win. It’s one or the other. That’s how my world is set up.

What about yours?

Are mistakes the death of you? Do you cringe at the prospect of failure? That’s a great way to put yourself in a box.

Meantime, the Not Another Masterclass (Series) starts in 2 days, on May 15. That’s where my focus lies. I call it a month of out-of-the-box thinking and a rave for your brain. You should get in.

Everything old is new again

That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.

It doesn’t matter who the author was. The point is salient.

The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.

We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.

Nowhere is this more true than with coaching.

Observe…

Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.

Fast forward to the present, and the winds of change are blowing once again.

The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.

Hence, blogging.

In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).

This statistic alone underscores the significance of weaving a compelling narrative through the written word.

For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)

As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.

Moreover, the impact on search engine visibility cannot be overlooked.

Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.

As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.

Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…

Case Study: Mindful Mastery Coaching

Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.

Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.

Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.

Case Study: EmpowerHER Business Coaching

Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.

Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.

Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.

Bottomline:

You don’t need to reinvent the wheel.

You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)

I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.

Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.