Tag Archive for: Rebecca T Dickson

The Book The Wellness Industry Doesn’t Want You to Read

I’m about to say something that will piss off every gratitude journal peddler and manifestation coach:

You don’t need to feel grateful to heal.

You don’t need to be positive.

You don’t need to transcend your difficulties.

You can notice morning light is beautiful, while still struggling with depression. You can be moved by the complexity of taste, while dealing with anxiety. You can appreciate how your car engine works, while working through trauma.

This kind of wonder doesn’t gaslight your experience or demand that you minimize your pain. It simply adds dimension to your reality.

I wrote about a woman with chronic PTSD who’s drawn to watching water move – rivers, fountains, even sink faucets. She doesn’t understand why this helps. She doesn’t need to. Her nervous system knows something her conscious mind doesn’t.

There’s a man dealing with childhood trauma fascinated by how his car engine works. “It’s just mechanics,” he says. But something about witnessing complex systems functioning properly provides evidence that order is possible when his early experience taught him nothing was dependable.

These people are not forcing positivity or practicing gratitude. They’re allowing themselves to be moved by complexity and beauty that exist regardless of their personal struggles.

And that’s far from spiritual bypassing or toxic positivity. It’s practical neuroscience.

The wellness industry wants to sell you expensive practices and curated experiences. But you’re already unconsciously doing the work.

Every time you pause to notice steam rising from your cup. Every moment you’re transfixed by shifting light patterns. Every time you play that song again (you know the one). You’re giving your depleted attention systems exactly what they need.

Studies show five minutes of attention to natural beauty (which is BROADLY defined) can improve cognitive performance and reduce cortisol levels. But you don’t need five-minute practices or formal attention training. You need recognition that you’re already doing this work.

The world contains threat AND beauty.

Danger AND safety.

Pain AND pleasure.

Struggle AND wonder.

Your nervous system already knows this. The wellness industry just doesn’t want YOU to know you know it.

This is what my new book, “Already Healing,” is about. Not adding more to your plate. Not giving you practices to fail at. Just showing you the science behind what you’re already unconsciously brilliant at.

Get the book that calls bullshit on toxic positivity.

It was released quietly on Sept. 15 and, with only organic reach, it’s sitting at #42 on Amazon, last I checked.

That tells me people are craving affirmation of their inner knowing, and maybe a bit of innovation in how we evaluate our own intelligence.

Grab yours for $3.33.

P.S. I legally changed my name to Rebecca McKinnon earlier this year. But this place remains Rebecca T.Dickson Inc.

WTF Metrics

The Numbers That Actually Matter in Your Coaching Business

Forget everything you think you know about measuring coaching success. While everyone else is obsessing over follower counts and revenue targets, the coaches who are actually changing lives and building sustainable businesses are tracking completely different numbers. These “WTF Metrics” – the weird, unexpected, and unconventional data points – reveal more about your coaching impact than any vanity metric ever will.

The “Fuck This” Frequency

What it measures: How many times clients say “fuck this” or similar before making a breakthrough.

This might sound counterintuitive, but the best coaches track their clients’ resistance patterns. Every transformation requires breaking through old patterns, and resistance shows up as frustration, anger or the classic “fuck this” moment.

Smart coaches know that three to five major resistance episodes typically precede significant breakthroughs.

Track this by noting when clients express strong negative emotions about the process, complain about homework or want to quit. The coaches who understand this pattern don’t panic when clients get pissed off – they celebrate it as a sign that real change is happening.

Why it matters: Traditional metrics miss the messy middle of transformation. This metric helps you normalize the process for clients and predict when breakthroughs are coming.

Silence Duration Index

What it measures: How long clients can sit in uncomfortable silence during sessions.

Most coaches think talking equals progress. Wrong. The magic happens in the spaces between words, when clients are processing, integrating, or finally facing something they’ve been avoiding. Track how long your clients can tolerate silence without jumping in to fill the space.

New clients might only handle 5-10 seconds. Clients who are doing deep work can sit in silence for 60+ seconds while they excavate truth. The longer the silence tolerance, the deeper the work is going.

Why it matters: This metric reveals emotional maturity, self-awareness and willingness to go deep – all predictors of lasting change.

The Ugly Cry Coefficient

What it measures: Frequency and intensity of emotional releases during sessions.

Track when clients have emotional breakthroughs, not just tears, but the full-body, makeup-destroying, snot-fest ugly cries that happen when someone finally feels safe enough to fall apart. These moments are gold.

Rate them on a scale:
Watery eyes (1)
Single tears (2)
Crying (3)
Sobbing (4)
Ugly cry breakthrough (5)

Clients who hit level 4-5 emotional releases consistently show faster and more lasting transformations.

Why it matters: Emotional release is often the gateway to breakthrough. Coaches who create space for ugly crying create space for healing.

Excuse Velocity Decline

What it measures: How quickly clients stop making excuses for their circumstances.

At the beginning, clients arrive with a full arsenal of reasons why they can’t change. Track how long it takes for excuse-making to decrease by 50%. Is it three sessions? Six? Twelve?

Create an “excuse inventory” early on. Catalog their greatest hits. Then track how these shift from, “I can’t because…” to “I could if…” to “I will by…”

This progression reveals readiness for change.

Why it matters: Excuse velocity directly correlates with results velocity. When excuses slow down, transformation speeds up.

The Uncomfortable Truth Ratio

What it measures: Percentage of session time spent discussing things clients don’t want to talk about.

Most coaching stays surface-level because coaches are afraid to make clients uncomfortable. Track what percentage of each session is spent on topics that make your client squirm. The sweet spot is 30-40% discomfort.

Too little discomfort means you’re enabling. Too much means you’re traumatizing. But that 30-40% zone is where growth lives.

Why it matters: Comfort is the enemy of growth. This metric ensures you’re pushing boundaries without breaking people.

Energy Archaeology Score

What it measures: How much energy clients reclaim from addressing old wounds, limiting beliefs or toxic patterns.

Before starting work, have clients rate their energy levels on a scale of 1-10. Then track monthly. But here’s the twist: also track “energy archaeology.” How much energy they recover by cleaning up their past.

Clients dealing with unresolved trauma, toxic relationships or limiting beliefs are leaking energy constantly. As they address these issues, they don’t just gain energy, they reclaim it.

The energy archaeology score measures this reclamation.

Why it matters: Energy is the foundation of everything else. A client who goes from 3/10 to 8/10 energy will automatically see improvements in every life area.

Boundary Establishment Velocity

What it measures: Speed at which clients start saying no to things that don’t serve them.

Track the first “no” – when clients first set a boundary they wouldn’t have set before coaching. Then measure how quickly they establish additional boundaries. This progression typically accelerates exponentially.

Month 1: Maybe one small boundary
Month 3: Setting boundaries weekly
Month 6: Boundaries become automatic

Why it matters: Boundary-setting ability predicts every other area of success. Clients who master boundaries master their lives.

The Authenticity Emergence Rate

What it measures: How quickly clients start showing up as themselves instead of who they think they should be.

This is subtle but powerful. Track moments when clients share authentic thoughts, make choices aligned with their values (not others’ expectations) or simply stop performing.

Look for phrases like “I actually think…”, “What I really want is…”, or “I don’t care what people think anymore.” These authentic moments usually cluster together once they start appearing.

Why it matters: Authenticity is the foundation of fulfillment. Clients who find their authentic voice create lives that actually fit them.

Implementation Despite Imperfection Index

What it measures: How often clients take action before they feel ready.

Perfectionist clients will plan forever without acting. Track how quickly clients move from “I need to figure this out first” to “I’ll figure it out as I go.”

Measure the time between getting an assignment and taking the first imperfect action.

High-performing clients take messy action quickly. Struggling clients research, plan and prepare indefinitely.

Why it matters: Done is better than perfect, and action creates clarity faster than thinking ever will.

The Real Talk Frequency

What it measures: How often clients bring up topics they’re genuinely struggling with versus topics they think they should be working on.

Many clients perform in coaching. They discuss what they think they should focus on, rather than what’s actually keeping them up at night. Track when conversations shift from “should” problems to “actual” problems.

Real talk sounds like: “Can I tell you what’s really going on?” or “I didn’t want to mention this but…” These moments indicate growing trust and self-awareness.

Why it matters: You can’t solve problems that aren’t being honestly discussed. Real talk frequency predicts breakthrough potential.

These WTF Metrics might seem unconventional, but they reveal the human truth behind transformation. While everyone else counts likes and dollars, you’ll be tracking the metrics that actually matter: the ones that show when someone is getting ready to completely change their life.

Start tracking just two or three of these in your next client sessions. You’ll be amazed at what the numbers reveal about the real work of coaching.