Tag Archive for: coaching

I did a thing and I’m doing another

A while back I was feeling down post-surgery about all things business related, pissed at myself for not doing more – even though the doc said to do nothing for 8 weeks.

We all have an inner bitch. Mine is absolutely sinister and unrelenting. So I thought about things I could actually do while resting. Things that did not involve a spike in cortisol, a live stream, or any heavy duty thinking. I really was exhausted and supposed to be resting.

I have a few things I’ve always wanted to learn how to do. (I think we all do.) I came to the conclusion that time “off” didn’t have to mean lying prostrate for two months. I could do things, just not things that required lots of thinking or physical effort.

At first I thought about crocheting. But a few YouTube videos later, I decided it was beyond the depths of my brain fog. So I settled on wrapping rocks.

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Babes, let me tell you, this is the MOST Zen thing I’ve ever done in my life. If I had ever tried yoga, I’d probably tell you it’s better than that.

It requires nothing but some leather cord and a rock, and your imagination. It calmed me immensely, and I was making some really beautiful things while not leaving my bed.

The best part was I had no deadline, no expectation, no benchmark to hit, no achievement for the books.

The relief was profound.

Then I realized precious few things in my life offered a sense of creativity with play, rather than pressure to achieve. And that is bullshit.

I want more things in my life that allow me total and complete presence, where I get lost in what I am doing. The horses do this for me every time. But I couldn’t get out there after surgery in the snow. Hence, these stones.

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It’s been months and I find myself still wanting to create more. A couple of nights a week, I’m still going at it, crafting more intricate patterns, playing with different types of cord and even using caning (not easy, btw).

It’s absolutely fabulous. The best part is, though I started with no other idea than to relax, people are buying them and they LOVE them. They use them for meditation, decoration, nature offerings, and more.

It got me thinking: When my real “job” of coaching and creating content becomes play, I surpass every expectation. So why aren’t I making my work more fun?

In my classes (which I’ll talk about in a minute), I share repeatedly how important it is to have fun, break the rules, be impulsive and party. Yet I forgot that part for myself. It’s a lesson I needed to learn again.

Enter Summer School. ⇐ click

Now, before you say anything, I want you to think about people you know who went to summer school IRL or maybe your own experience there.

The theme I always heard about was how EASY and fun it was to be in summer school and get a passing grade. Certainly easier than a full semester. And the teachers were more relaxed because…it’s SUMMER.

So here’s my promise: I give you two weeks in July with all my rule-breaking, business-building madness (ergo, we have a crap ton of fun), plus you get massive bonuses to work through on your own, at your own pace, after. And the first 5 people who join also get 1:1 time with me.

I’m doing it all for less than 600 bucks.

Play. Creativity. Cut loose. Fuck around and find out.

This is for anyone who feels stuck, disorganized, as though they are “doing it wrong” or unsure what to do next.

You leave with a boatload of fresh ideas that feel amazing to YOU, a plan to continue on that is fun and easy, as well as my signature business building course.

Wanna play? ⇐ click!!

I can’t wait.

Everything old is new again

That quote has been attributed to Jonathan Swift, Winston Churchill, Mark Twain, and a character in a Stephen King novel.

It doesn’t matter who the author was. The point is salient.

The idea, of course, is that everything has already been created. Every story has been told. Every idea has been put out there. All we can do now is add our unique take on whatever we come up with.

We live in a time where, thank the gods, it’s not only possible to spread your take globally, but you can do it in seconds.

Nowhere is this more true than with coaching.

Observe…

Once upon a time, in the vast landscape of the internet, a humble corner existed where individuals poured out their thoughts, ideas and stories. This space, known as the blogosphere, experienced its golden age in the early 2000s. However, as social media platforms took the spotlight, the art of blogging seemed to fade into the background.

Fast forward to the present, and the winds of change are blowing once again.

The resurgence of blogging is not just a nostalgic echo, but a vibrant reality reshaping the digital landscape. Coaches, mentors, healers and others in the service industry rely on social media to get the word out. As more and more people join the industry, some believe it’s harder and harder to get the attention of prospects.

Hence, blogging.

In the realm of digital marketing, blogs have emerged as a dynamic asset for coaches seeking to amplify their online presence. According to a study conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to experience a positive return on investment (ROI).

This statistic alone underscores the significance of weaving a compelling narrative through the written word.

For coaches in a competitive online space, a well-crafted blog becomes a beacon, attracting potential clients and establishing credibility. Content Marketing Institute reports that content creation, including blogging, costs 62% less than traditional marketing strategies while generating approximately three times as many leads. (Read that again.)

As a mindset and success coach, my unique expertise finds an ideal platform in blogging. A study by Demand Metric reveals that 82% of consumers feel more positive about a brand after reading customized content. This presents a golden opportunity for coaches to connect authentically with their audience through insightful blog posts.

Moreover, the impact on search engine visibility cannot be overlooked.

Data from Search Engine Journal indicates that websites with blogs have 434% more indexed pages, increasing the likelihood of ranking higher in search results. This organic visibility is a potent tool for coaches looking to be discovered by individuals actively seeking their services.

As we traverse the digital marketing landscape, it’s evident that blogging is not just a creative outlet but a strategic move for coaches to elevate their brand. The synergy between insightful content and increased visibility creates a pathway for coaches to not only share their wisdom but to thrive in the competitive world of online entrepreneurship.

Let’s look at a couple of fictitious coaching companies and how they could use blogging to leverage the hell out of impact and increase income…

Case Study: Mindful Mastery Coaching

Background: Mindful Mastery Coaching (I made up this name), a company specializing in mindfulness and personal development coaching, decided to revamp its online presence through strategic blogging.

Strategy: The coaches started a blog that delved into topics like stress management, mindfulness exercises, and personal growth stories. They consistently shared valuable content that resonated with their target audience.

Results: Over a six-month period, MMC saw a significant uptick in website traffic. The blog became a go-to resource for those seeking guidance on mindfulness. This surge in visibility translated into a 30% increase in client inquiries, showcasing how blogging established them as thought leaders in their niche.

Case Study: EmpowerHER Business Coaching

Background: EmpowerHER Business Coaching (I also made up this name), a company dedicated to empowering women entrepreneurs, recognized the potential of blogging to connect with their target demographic.

Strategy: The coaches started a blog addressing challenges faced by women in business, sharing success stories and providing actionable tips for female entrepreneurs. They leveraged social media to promote their blog posts and encourage engagement.

Results: The blog not only resonated with their existing clients but also attracted a new audience. The share-ability of the content led to increased visibility on social media platforms. This, coupled with the blog’s SEO benefits, contributed to a 25% growth in new client sign-ups, showcasing how strategic blogging can be a catalyst for business expansion.

Bottomline:

You don’t need to reinvent the wheel.

You don’t need to do things the way others do. (F*ck TikTok. I’m a word nerd.)

I started my business with a blog in 2008. I never imagined I’d be where I am now at the time, but we surpassed 7 figures years ago and there’s no end in site.

Do you blog? Let me know and feel free to drop your link in the comments, too, so I can check it out.