THE COACHING
Darkness is there to harness, not hide.
THIS IS NOT A GUIDE. THIS IS A WEAPON.
You’ve built a coaching practice based on what the industry told you clients want.
You’ve collected certifications, learned to “hold space,” mastered the language of trauma-informed care, and packaged your programs with promises of gentle transformation.
And something still feels off.
The breakthroughs don’t last. The transformations don’t stick. The clients keep coming back with the same issues, just wrapped in new language.
What if everything you’ve been taught about coaching is a lie?
THIS GUIDE WILL DESTROY YOUR PRACTICE.
And that’s exactly why you need it.
Inside these pages, you’ll confront the 15 most devastating questions no coach wants to answer:
- Why do most coaching approaches assume clients need fixing?
- Has “trauma-informed” become an empty marketing term?
- Are breakthrough moments just emotional masturbation without sustained change?
- Is the obsession with “safe spaces” actually keeping clients small?
Why are we so afraid to tell clients they’re full of shit?
Warning: There is no coming back from these questions.
Once you see the comfortable lies the coaching industry is built on, you’ll have two choices:
Burn your practice to the ground and build something honest from the ashes…
OR
Continue selling what you know doesn’t work.
I’m only interested in coaches brave enough to choose option one.
WHO THIS IS FOR:
- Coaches sick of watching clients have breakthroughs without actual change
- Those willing to risk their entire approach to deliver real results
- Practitioners who sense that darkness isn’t something to heal—it’s something to harness
- Anyone brave enough to tell clients when they’re full of shit
- Coaches ready to stop perpetuating the very wounds they claim to heal
WHO IS THIS NOT FOR:
- Coaches who need clients to stay broken to maintain their business model
- Those who believe transformation should always feel good
- Anyone unwilling to confront their own unhealed wounds
- Practitioners more committed to methodology than results
- Those who prefer to hide behind certifications rather than develop real authority
WHAT YOU’LL FIND INSIDE:
- The Brutal Truth: Each question exposes a fundamental lie the coaching industry perpetuates
- The Uncomfortable Reality: Hard-hitting insights about why these approaches fail clients
- The Shadow Wisdom: Powerful alternative frameworks that embrace darkness as a source of power
- Questions That Burn: Provocative inquiries that force you to confront your own coaching demons
- No Solutions: Just unfiltered truth that will either destroy your practice or transform it
THIS GUIDE WILL CONFRONT YOU WITH:
The truth about why many “trauma-informed” approaches keep clients perpetually wounded instead of powerful.
The shadow wisdom behind “holding space” – and why real transformation demands disruption, not comfort.
Why your carefully crafted programs might be perpetuating the very wounds you claim to heal.
This isn’t about making your practice better. It’s about burning it down to build something dangerous and effective from the ashes.
CLAIM YOUR WEAPON
This is not a gentle invitation. This is a fucking challenge.
If you’re comfortable in your coaching practice, this guide isn’t for you.
If you’re willing to risk everything to become the coach clients actually need—enter your email below.
By downloading this guide, you’re declaring yourself brave enough to face the darkness in your coaching practice. There’s no going back.
This is a fucking prophecy.
The age of perpetual healing is over. The era of power through darkness is here.
The coaches who recognize this shift will thrive. The rest will become irrelevant.