The Book The Wellness Industry Doesn’t Want You to Read

I’m about to say something that will piss off every gratitude journal peddler and manifestation coach:

You don’t need to feel grateful to heal.

You don’t need to be positive.

You don’t need to transcend your difficulties.

You can notice morning light is beautiful, while still struggling with depression. You can be moved by the complexity of taste, while dealing with anxiety. You can appreciate how your car engine works, while working through trauma.

This kind of wonder doesn’t gaslight your experience or demand that you minimize your pain. It simply adds dimension to your reality.

I wrote about a woman with chronic PTSD who’s drawn to watching water move – rivers, fountains, even sink faucets. She doesn’t understand why this helps. She doesn’t need to. Her nervous system knows something her conscious mind doesn’t.

There’s a man dealing with childhood trauma fascinated by how his car engine works. “It’s just mechanics,” he says. But something about witnessing complex systems functioning properly provides evidence that order is possible when his early experience taught him nothing was dependable.

These people are not forcing positivity or practicing gratitude. They’re allowing themselves to be moved by complexity and beauty that exist regardless of their personal struggles.

And that’s far from spiritual bypassing or toxic positivity. It’s practical neuroscience.

The wellness industry wants to sell you expensive practices and curated experiences. But you’re already unconsciously doing the work.

Every time you pause to notice steam rising from your cup. Every moment you’re transfixed by shifting light patterns. Every time you play that song again (you know the one). You’re giving your depleted attention systems exactly what they need.

Studies show five minutes of attention to natural beauty (which is BROADLY defined) can improve cognitive performance and reduce cortisol levels. But you don’t need five-minute practices or formal attention training. You need recognition that you’re already doing this work.

The world contains threat AND beauty.

Danger AND safety.

Pain AND pleasure.

Struggle AND wonder.

Your nervous system already knows this. The wellness industry just doesn’t want YOU to know you know it.

This is what my new book, “Already Healing,” is about. Not adding more to your plate. Not giving you practices to fail at. Just showing you the science behind what you’re already unconsciously brilliant at.

Get the book that calls bullshit on toxic positivity.

It was released quietly on Sept. 15 and, with only organic reach, it’s sitting at #42 on Amazon, last I checked.

That tells me people are craving affirmation of their inner knowing, and maybe a bit of innovation in how we evaluate our own intelligence.

Grab yours for $3.33.

P.S. I legally changed my name to Rebecca McKinnon earlier this year. But this place remains Rebecca T.Dickson Inc.

Why Women Resist Leadership (and How Shadow Work Sets You Free)

Let’s just name the thing:

A lot of brilliant, capable, intuitive-as-hell women secretly resist leadership.

Not because they don’t want it.

Not because they’re not qualified.

And not because they’re “too emotional” or “too much” or “not enough.”

They resist because leadership – as we’ve been shown it – is often traumatizing.

Yeah. I said it.

So if you’ve ever:

  • Delayed launching the thing
  • Procrastinated on claiming your title
  • Dimmed your voice in a meeting
  • Opted out of visibility
  • Felt exhausted at the thought of leading anything

You’re not broken. You’re not lazy. You’re not lost.

You’re responding perfectly to a system that wasn’t built with your nervous system – or your soul – in mind.

Let’s unpack it, trauma-informed style. Then I’ll show you how to work with your shadow to lead without betraying yourself.


First, the Why: What’s Really Behind the Resistance?

1. Generational Trauma Says Power = Pain

For centuries, women in power were burned, banned, mocked or silenced. That energy lingers. Even if you weren’t punished for speaking up, someone in your bloodline probably was.

So when you think about stepping up, being seen, leading a movement? Your nervous system isn’t thinking, “Hell yes.” It’s thinking, “Am I gonna die?”

Shadow Work Prompt: Where did I first learn that power was dangerous? What happens in my body when I imagine being fully in charge?


2. The Nervous System Sees Leadership as a Threat

Leadership is exposure. Visibility. Responsibility. All of which can trigger the same trauma responses as a bear attack: freeze, fawn, flight or fight.

If your system is stuck in survival, leadership feels like a death sentence. Not because you aren’t “ready,” but because your body still thinks the spotlight is a sniper.

Shadow Work Prompt: What parts of me believe that being seen equals being unsafe? What do those parts need to feel protected and empowered?


3. We Inherited a Patriarchal Model That Doesn’t Work for Us

Most leadership we’ve seen is forceful, rigid, extractive. It leaves no room for softness, for cycles, for the sacred. So we reject it – because it feels wrong. But then we shame ourselves for not wanting it.

Shadow Work Prompt: What leadership qualities have I exiled because they were “too feminine,” “too emotional,” or “too much”? Can I reclaim them as strengths?


4. Imposter Syndrome Is a Trauma Echo

Nearly 70% of women in leadership roles report feeling like frauds.

Translation? We’re leading while dissociated. Leading while afraid. Leading while hiding parts of ourselves. And that’s not leadership. It’s performance.

Shadow Work Prompt: What part of me believes I’m unworthy or fake? Whose voice is that, really? What truth lives beneath the mask?


5. Hyper-Independence Keeps Us Stuck and Small

Many high-achieving women are secretly terrified to be supported. Why? Because being let down, betrayed or dismissed in the past taught us not to trust anyone. So we do it all alone, and then wonder why leadership feels heavy as hell.

Shadow Work Prompt: Where did I learn that needing help was weak? What part of me still believes that if I lead, I must do it alone?


Now, the How: Using Shadow Work to Lead Like Yourself

Shadow work isn’t about fixing you. It’s about finding you—the version you hid to stay safe.

Here’s how it rewires your relationship with leadership:

🔥 1. You Build Safety in the Body, Not Just the Mind

Instead of forcing confidence, shadow work helps you feel safe being seen. That changes everything. When your nervous system feels secure, your brilliance stops hiding.

🔥 2. You Lead With the Parts You Used to Hide

Your rage? Sacred fire.

Your grief? Deep empathy.

Your sensitivity? Strategic edge.

Shadow work teaches you to bring all of it to the table, so you lead as your whole damn self.

🔥 3. You Redefine Leadership on Your Terms

You stop mimicking old models. You birth new ones. You build a business or movement that feels like you, not a costume.


Still With Me? Good. Let’s Burn It Down.

This isn’t about fixing your leadership gaps.

  • It’s about grieving the old stories.
  • Calling back the exiled parts.
  • And leading from wholeness, not hustle.

Leadership doesn’t have to feel like a betrayal.

With shadow work, it becomes a coming home.


5 Stats That Prove You’re Not Alone:

  1. Only 10% of Fortune 500 CEOs are women
    You’re not imagining the gap. It’s real.
    (Fortune, 2024)

  2. 60% of women say they’ve never had a leadership role model who looked or lived like them
    Visibility matters.
    (LeanIn, 2023)

  3. One in three women globally experience gender-based violence
    Trauma isn’t rare. It’s common, and it shapes us.
    (WHO, 2021)

  4. Women are twice as likely as men to say they feel burned out
    The cost of performing leadership is real.
    (McKinsey, 2023)

  5. 70% of women report imposter syndrome in leadership
    It’s not a personal flaw. It’s a cultural symptom.
    (KPMG, 2022)


Final Note

If you’re craving leadership that lets you breathe, rest, rage, and rise—

Shadow work is your map.

You’re not behind. You’re not broken. You’re on the edge of remembering who the fuck you are.

P.S. Check out SHADOW RISING, my exclusive mastermind for women who want an approach to business and life that gets real results. (Bonus: your clients will RAVE.) As I type this, we have 3 seats remaining for the entire year.

You are your own permission. Take it.

P.P.S. I created a brand new FR∑∑ guide to help women reevaluate – and burn down – dysfunctional businesses. Do you feel like you’ve changed more than your biz? Outgrown your clients? Are you ready to take a more aligned leap in the direction you want? GO HERE.

It’s called THE COACHING INDUSTRY EXPOSED, 15 questions that will likely shatter your coaching practice in a GREAT way. You’ll love it. xo