November 2016 - Rebecca T Dickson

So you’re in business. Go you.

You made a plan, chose a niche, know who you want to serve. You show up, show off, meet your deadlines and, in general, kick ass.

And then shit happens.

The kids need cupcakes for school, help with homework or, say, clean clothes. The dog eats your socks and needs surgery. Your husband whines because you’re burrowed into your computer screen 24/7 instead of snuggling with him watching the game. By the time the weekend comes, all you want is sleep.

BAM. Your business is waylaid. It happens to the best of us.

But here’s where the men are separated from the boys.

Are you going to climb back on that proverbial horse, or sit on your ass and bitch about the unfairness of it all?

Fight Club is a 1996 novel by Chuck Palahniuk and a 1999 film with Brad Pitt. Every weekend, in the basements and bar parking lots across the country, young men with white collar jobs and failed lives take off their shoes and shirts and fight each other barehanded. Then they go back to those jobs with black eyes and loose teeth – and a sense they can handle anything.

The first rule of Fight Club? You don’t talk about Fight Club.

And so it is with business.

We DO it. We don’t talk about it, think about it or plan it. Talking about it is not doing it. Thinking about it is not doing it. Planning it is not doing it.

Serious entrepreneurs – the people who are burning inside to get their message out and help others – will stay up late, rearrange their lives and make deals with their spouses in the name of getting shit done.

We are besties with a massive sense of accomplishment and pride. Because we are doing something that most of the population never will.

Fight Club is the invention of Tyler Durden (Brad Pitt), projectionist, waiter and dark, anarchic genius. And it’s only the beginning of his plans for violent revenge on an empty consumer-culture world.

“People do it everyday, they talk to themselves… They see themselves as they’d like to be. They don’t have the courage you have, to just run with it,” Tyler says.

Watch.

Do you know why Tyler says being hit in the ear is perfect?

Because something is better than nothing.

Pain is better than numbness.

Action – any action – is better than not working on your own behalf.

Fight Club is a secret society that offers young professionals the chance to beat one another to a bloody pulp.

We entrepreneurs have a secret society of our own. One of solitude and often loneliness. One that leaves scars no one can see, as we vomit up our message and pick at old scabs – all in the name of helping people who are now where we once were.

In the movie, mayhem ensues, beginning with the narrator’s condo exploding and culminating with a terrorist attack on the world’s tallest building. It is caustic, outrageous, bleakly funny, violent and always unsettling. You cannot help but take notice.

The goal of every online entrepreneur: for someone to take notice.

“I say never be complete. I say stop being perfect,” Tyler says. “I say let…let’s evolve.”

Yeah, it hurts. But that’s the point.

Pain reminds us we’re alive. It teaches us in ways nothing else can.

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Want to stop aiming for perfect, be yourself and find your tribe? Join the 30-Day Gut Check.

We start Nov. 14th.

I’m going to teach you how to:
– listen to your gut every time, ALL THE TIME
– filter out every other opinion in your life
– do it or delegate it

This is about YOU and your business.
What lights you up.
What feels amazing.
What keeps you excited day after day.

Because that is what makes you money.

Passion means your clients reap the greatest benefit – because when you’re passionate, you naturally over-deliver.

So how do you get there?
– put yourself first in life and business
– get – and stay – in the driver’s seat
– act like the fucking expert, the authority, THE BOSS YOU’RE CRAVING TO BE

It doesn’t happen by accident.

Do you want it some day? Or do you want to create it NOW?

Get your ass inside the 30-Day Gut Check and let’s start this shit up.

We’re retiring the bullshit that says you can’t and learning how to say YES to you.

YOU KNOW WHAT TO DO. So let’s do it. And at just $197, it’s a steal. It’s also the lowest amount you can ever pay and work with me daily.

I’ll be inside our private community setting out tasks, helping you hone your message and pushing you to share it EVERYWHERE. –> https://rebeccatdickson.com/30-day-gut-check-purchase/

Because your business needs you to fucking LEAD. And you can’t do that if you’re sitting on your hands thinking you don’t know what to do.

I lost count of the number of emails I receive each day asking how to make money as a coach.

The answer is surprisingly simple.

If you want to make money as a coach… How about you don’t suck?

How about you stop worrying about how to make money and start focusing on how to be fucking good at what you do?

Share something people give a shit about.

Change lives with your wisdom.

Help people.

Share the thing that sets you on fire. Because your people will feel the burn, too.

Be a better entrepreneur and coach by showing your passion.

Forget about finding the package or offer that will magically sell millions. If you don’t believe in it, if you don’t like it, no one else will either.

If you’re helping people with the stuff that used to wake you up at night, leave you sweaty and short of breath, the power of what you learned will come through. The same thing happens when you sell what you hate. People see it.

And if you don’t believe in what you’re selling, why would anyone else?

Which brings me to my second point.

Be yourself.

You might be able to hide how you feel for a little while. You may even be able to act like someone else for a short time. But people can tell when you’re not genuine. And it never lasts.

One of the easiest ways to be successful is to be YOU.

Don’t waste your time and energy faking it. And it takes an enormous amount of energy to pretend to be someone you’re not. Plus, it’s a disservice to your people. It prevents you from showing you know you’re stuff.

No one can be the coach you are.

So don’t be stingy. Show us who you are and what you have to say, as only you can.

Be brave.

Accept that everyone WON’T love you. And know that’s perfectly okay.

Be true to yourself, to your voice, and you will succeed.

Hiding facts, altering the way you might normally say something, leaving out details of who you are because you find them embarrassing – all of that cheats people from connecting with you in a powerful way. And they know when you’re holding back. (Just like you’re mom knew when you were lying.)

Example: Plenty of people get upset about my swearing, especially my mother. For a while, I tried to clean up my language. I really did.

The whole time, I felt stifled and suffocated. More importantly, my work noticeably suffered.

I tried to change an aspect of who I am – my potty mouth – so my work would be more palatable to more people.

What I learned instead was editing a part of my voice meant altering all of it.

Changing one aspect of how I showed up slowly permeated the rest of my voice. I became neutral, gray, fucking boring. Not me.

You want money for your work? Earn it.

Being successful in this business is not easy. It’s scary as fuck to put yourself on display, present your innermost thoughts with conviction and let go of what everyone else thinks.

But it’s the only way to do it.

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Want to learn how to say fuck it, follow your gut and be YOU? Join the 30-Day Gut Check.