Stop making yourself palatable
You’ve spent your life making yourself easier to digest. Softer. Gentler. Less threatening.
And now you’re doing it in your business too.
You discount your prices before anyone pushes back. You over-explain your offers before anyone asks. You dilute your message so you don’t alienate anyone – and end up resonating with no one.
The same pattern that exhausted you in life is now costing you money.
STOP BEING A GOOD PERSON
You think the problem is your marketing strategy. Or your pricing confidence. Or not having the right words to describe what you do.
It’s not.
The problem is you’ve been running interference on yourself for so long – in life and now in business – that you can’t hear your own signal anymore. You water down your opinions before you post them. You hedge your expertise before anyone questions it. You apologize for selling before anyone objects.
This isn’t a business problem. It’s a pattern you developed when you were too young to have any other options. You learned to make yourself smaller because smaller was safer. You learned to manage the room because unmanaged rooms were dangerous.
And it worked. You survived.
But now you’re hemorrhaging revenue on a performance no one asked for. You’re undercharging because asking for more feels like too much. You’re over-delivering because taking money without over-compensating feels greedy.
You’re exhausting yourself making sure no one is ever uncomfortable with you – including your audience, your clients and strangers on the internet.
You’re not lacking a strategy. You’re drowning yourself out.
THE ‘WHO AM I TO DO THIS’ PROBLEM
Every business program you’ve tried wants to add something. Find your voice. Build your brand. Nail your messaging. Create your signature framework.
But you don’t need to find anything. You don’t need to build anything.
You already have the voice. You’ve been muting it so you don’t sound “too much.”
You already have the opinions. You’ve been softening them so you don’t alienate anyone.
You already know your value. You’ve been discounting it so you don’t seem arrogant.
The problem isn’t that something’s missing from your business. The problem is that something needs to stop.
You don’t need another program that adds more strategy to your already-overflowing toolkit. You need to stop the relentless work of translating yourself into something everyone can swallow.
Nothing else worked because nothing else asked you to subtract.
LET THEM CHOKE
Feral-ly Yours is a 5-week live program for women entrepreneurs who are done being palatable.
Weekly 60-minute group calls. Shadow work on the parts of you that you’ve been hiding from your business. A framework to redirect the emotional competencies you built for survival toward what YOU actually want – including getting paid.
This isn’t therapy.
It’s not manifestation.
It’s not another marketing course.
It’s an undomestication. And it will change how you sell.
By the end of five weeks, you’ll know what you want – and you’ll stop apologizing for charging for it.
UNBECOMING IN THE BEST WAY POSSIBLE
We don’t teach you to find your voice.
You have a voice. You’ve been muting it your whole life – and now in your business – so everyone stays comfortable. This is about stopping the mute.
We don’t add more strategy.
You developed extraordinary emotional competencies as a child – reading rooms, managing emotions, being whatever everyone needed. You’re using those same skills to manage your audience, soften your sales and over-deliver for clients who don’t deserve it. Those aren’t deficits to fix. They’re assets to redirect. Toward yourself. Toward profit.
The feral isn’t something you become.
She’s already there. You’ve been doing the constant work of taming her so you don’t seem too aggressive, too salesy, too confident, too expensive. We don’t build her. We let her out of her cage.
How it works:
Week 1:
The Inventory
Where you’re leaking energy and revenue. The over-explaining, the softening, the apologizing for existing – in life and business. You track it for a week without changing anything. Just see how much it’s costing you.
Week 2:
The Archaeology
Shadow work on the origin. When you first learned you were too much. Who told you. How that’s showing up now in your pricing, your content, your client relationships. What you’ve been protecting your audience from. (The answer is usually yourself – at full volume.)
Week 3:
The Recalibration
Your emotional competencies audit. What you built, who it served, how to redirect it. You’ve been using your pattern recognition to manage your audience’s experience. Now you point it at your own desires – including what you want to earn.
Week 4:
The Withdrawal
You stop explaining. You stop softening. You stop hedging. This week will be uncomfortable. The call will be messy. Some people in your audience won’t know what to do when you stop managing their experience. Some will unfollow. That’s the point.
Week 5:
The Void
What fills the space where your justifications used to be. Who stayed and who came swooping in. What you know now about what you want – from your business, your clients, your income, your life. What you charge when you stop apologizing for your value.
THE PROOF
Absolutely NO ONE does it better! You have opened me up to myself, held my feet to the fire to do the work, championed me when I thought I couldn’t do it, made me laugh and cry (sometimes at the same time) and made me believe in myself as a coach and mentor. Thank you, thank you, thank you. XO – Victoria C
Each and every time I work with Becky, my life transforms. This time was no different. She took me deeper into the stories that I have held onto for way too long. I have done a ton of work on my worthiness and still Becky was able to assist me in remembering who I am at my very core. And, it’s not just about remembering it, it’s about letting the ego of lies go so I could step fully into who I really am… My superpowered self is BACK! Yippee! – Denise Hansard
I couldn’t quite put my finger on it but something had me stuck. Oh, I’d read the popular books about motivation, leadership, and being a badass but ultimately the lasting change and progress I was seeking eluded me. Then a good friend told me about Becky just in time for her “Rock Solid Self-Belief” course.
I jumped in with both feet and found out that what was holding me back were stories and beliefs in my head that I didn’t even know were there. Becky’s diverse skill set and intuition helped me unearth the ones that were no longer serving me, the same ones that were effectively keeping me from fulfilling what I was created to do and shred them completely.
This course helped me rediscover who I am at my core by clearing away the debris that had accumulated over decades. Becky’s methods will embolden you and give you clarity about yourself that you haven’t had before. Seriously, if the end result is to unleash the best you possible, can you afford NOT to take this course? – Lynda Malka
IN OR OUT
This is for you if:
- You’re a woman entrepreneur who knows she’s been behaving mousy when she’s really a lion
- You soften your prices, your opinions, or your expertise before anyone even pushes back
- You’re exhausted from managing others’ experience of you
- You’re ready to find out what you’d charge – and what you’d say – if you stopped apologizing
This is not for you if:
- You want someone to hand you a content strategy
- You’re looking for a marketing framework
- You’re not ready to see how much your softness is costing you
- You need to be coddled through discomfort
This work isn’t hard because it’s complicated. It’s hard because it requires you to stop performing. If you’re not ready for that, this isn’t your program.
THE INVESTMENT
$697
Installments available
You get access to the private group immediately upon enrollment.
First call is May 28, 2026.
FAQ
What if I can’t make a live call?
Calls are recorded. But this work hits different live. Prioritize showing up.
Is this a business coaching program?
No. This is shadow work that will change how you show up in business. You won’t leave with a funnel or a content calendar. You’ll leave knowing what you actually want and how to stop apologizing for it.
I’ve done shadow work before. How is this different?
Most shadow work focuses on wounds. This focuses on the competencies you built around them – and redirects them toward what you want. Including getting paid what you’re worth.
What if I don’t know what I want from my business?
That’s the point. You can’t hear it right now because you’re drowning it out with the performance. The program clears the noise so you can finally hear the signal.
Will this help me make more money?
Directly? No. There’s no sales training here. But women who stop undercharging, stop over-delivering and stop diluting their message to be palatable tend to make more money. Funny how that works.
WHAT’S THAT SOUND?
You’ve been taming yourself your whole life. And now you’re doing it in your business.
Softer prices. Softer opinions. Softer edges so nobody gets uncomfortable.
Feral-ly Yours is where you stop.
Five weeks. Live. No marketing strategy. No affirmations. Just the practical work of hearing yourself again – and charging like you mean it.
Listen to yourself. Hear what you want. Get it.
Feral-ly Yours.
Signed, sealed, untamed.
About Becky
Becky has watched coaches avoid this specific work for 17 years. She built multiple 7-figure businesses. She’s an award-winning journalist, former editor, earned her masters in psychology, and is the person who wrote the frameworks thousands of coaches are using to build their businesses.
She knows every excuse before you make it. She is not interested in them.
She has launched thousands of coaching businesses. She knows exactly where yours is stuck and exactly what it will take to unstick it. She is also constitutionally incapable of letting you pretend the problem is something other than what it is.
That is not a selling point for everyone. For the right person, it’s the only thing that has ever worked.
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