Fuck Stuck.
June is not the start of summer.
For most coaches, it’s the start of another S L O W season. Most take this time to fuck right off and enjoy the sun and sand.
That’s why when September comes – and the clients come rushing back – they have nothing new to offer that actually moves the needle for them.
But not you. Not this time.
No, you have already realized your clients are still in the same place they were in January and you aren’t going to have that.
Fuck stuck. (Quote me.)
You and they are both tired of sessions where you smile and reflect their language back and quietly wonder if this is all there is.
So rather than wait for fall like the rest, how about we go where the good shit is? The shit that arms you as a coach in ways no one else has, which naturally means you will be able to do what most coaches cannot?
The methodology nobody else in your market will touch until it’s too late. The thing that allows you to show up in September as a completely different (wild) animal.
Not louder. Not more certified on paper.
Different in the way clients feel before they can explain.
More importantly, different in a way that allows them to feel seen, heard, understood and handed something that actually works.
SELF-SABOTAGE IS SOOOOO 2023
Your clients don’t have an understanding problem.
They can tell you exactly why they self-sabotage. Where it came from. What it costs them. They’ve read the books. Done the mindset work. Sat in your sessions and had the breakthrough and driven home and repeated it again anyway.
That’s not resistance. That’s an inherited operating system doing exactly what it was designed to do.
The beliefs running your clients’ lives – about what they’re allowed to earn, allowed to want, allowed to ask for – were installed before they were old enough to refuse them.
They don’t live in thoughts. They run on autopilot. Without permission. Without announcement.
Every certification you’ve taken taught you to work with what the client brings into the room. The problem is what they bring into the room is the edited version. Presentable. Manageable. Safe enough to say out loud to a stranger.
The actual material is still in the basement. Untouched. Running everything.
You were never taught to go to the basement.
THE SOURCE CODE
You’ve been trained to work at their level of understanding.
Ask better questions. Reflect language back. Hold space. And you do it well. That’s not the problem.
The problem is the inherited stuff – the father’s scarcity, the purity culture, the specific brand of nice their family required for survival.
That material doesn’t respond to insight. It doesn’t care how clearly someone understands it. It runs underneath understanding entirely.
You can coach around it for years. You have been. So have they.
You can’t think your way out of an operating system. You have to find the source code.
Nobody taught you how to do that. That’s exactly what’s missing.
MONEY & SEX (TO TRIGGER YOU ON PURPOSE)
Excavation is a 10-week coaching certification that includes two phases. You cannot skip either one.
Phase 1: You do the work on yourself. (Weeks 1-4)
You cannot hold space for something you haven’t walked through. Before you learn to hold this for a client, you go through it yourself.
We use money and sex as the primary excavation sites, deliberately. Not because this is a program about money or sex. But because nothing generates faster, meatier, more triggering data about inherited belief systems than those two subjects.
The moment a woman can’t state her income without flushing, that’s not a money issue. That’s the data.
The moment she can’t say what she wants in bed without apologizing, that’s not a sex issue. That’s the author of someone else’s story showing up in the room.
The trigger is the tool. We use it on purpose.
Phase 2: You learn to hold it for someone else. (Weeks 5-10)
Next we pull back the curtain and dive into the methodology behind what you just experienced. How to spot the tells, find the origin, identify whose belief your client is actually carrying. And then help them put it down or hand it back.
This is the full replicable process – specific enough to teach, structured enough to scale, and impossible to fake your way through.
Ten weeks. Live group sessions. Private written work submitted directly to me. Small group. Closed doors.
GOING DOWN, DOWN, DOWN
We go to the basement.
Not the story they’ve told a hundred times. The source code. The original author. Most coaching methods stay at the level of the symptom and call it depth. This goes to the installation, the root.
The trigger is the methodology.
Money and sex aren’t the subject matter. They’re the excavation tools. I chose them because they produce the richest, most immediate, most triggering data about inherited belief systems faster than anything else. Uncomfortable on purpose. And the discomfort is the point.
You experience it before you certify in it.
Phase 1 is non-negotiable. You cannot hold what you haven’t walked through. This isn’t a certification you add to your bio. It’s a certification you carry in your body.
Layer by Layer
Week 1: Map the Inheritance
Write your money story. Write your sex story. Not what happened, but what you believe about what you deserve. What’s appropriate to want. What asking for more makes you. Most coaches have never written either one. That alone is the first excavation.
Week 2:
Find the Author
Every belief has a source. You trace it back. Whose voice is speaking when you tell yourself you’re asking for too much? Father. Mother. Church. Culture. The moment of recognition – “this isn’t mine,” “I didn’t write this,” “I memorized it” – is the whole point.
Week 3:
The Confrontation
Is it actually true? Don’t perform believing it. Actually sit with it. Decide.
Week 4:
The Demand
Ask for what you want. Specifically. Concretely. Without the apology attached.
Week 5:
Habits & Tells
How to teach clients to notice and track their patterns. What you’re looking for when an inherited belief is running the room. Most coaches look for the drama. You’re going to learn to look for the author.
Week 6: Finding the Origin
How to trace a belief back to its source with a client. How to identify who it actually belongs to without turning the session into therapy or a blame spiral.
Week 7:
Uncaging & Reclaiming
How to help a client take what was buried and turn it into power. The paradigm shift from “I’m damaged” to “I developed something powerful here.” Weaponizing the survival skill instead of apologizing for it.
Week 8:
Moving Dangerous into Desire
Teaching clients to be honest about what they actually want. How to reframe what they’ve been told is too much into something they’re allowed to claim. The ongoing honing process.
Week 9:
Handling the Pushback
What happens when clients start claiming what’s theirs and the people in their lives react: Partners, families, colleagues. How to hold them through it without becoming their therapist.
Week 10:
Maintenance & Scope of Practice
How to build ongoing practices that prevent backslide. The hard line – what this work is and what it isn’t. When to refer out.
WHAT HAPPENS WHEN YOU GO UNDERGROUND
Absolutely NO ONE does it better! You have opened me up to myself, held my feet to the fire to do the work, championed me when I thought I couldn’t do it, made me laugh and cry (sometimes at the same time) and made me believe in myself as a coach and mentor. Thank you, thank you, thank you. XO – Victoria C
Each and every time I work with Becky, my life transforms. This time was no different. She took me deeper into the stories that I have held onto for way too long. I have done a ton of work on my worthiness and still Becky was able to assist me in remembering who I am at my very core. And, it’s not just about remembering it, it’s about letting the ego of lies go so I could step fully into who I really am… My superpowered self is BACK! Yippee! – Denise Hansard
I couldn’t quite put my finger on it but something had me stuck. Oh, I’d read the popular books about motivation, leadership, and being a badass but ultimately the lasting change and progress I was seeking eluded me. Then a good friend told me about Becky just in time for her “Rock Solid Self-Belief” course.
I jumped in with both feet and found out that what was holding me back were stories and beliefs in my head that I didn’t even know were there. Becky’s diverse skill set and intuition helped me unearth the ones that were no longer serving me, the same ones that were effectively keeping me from fulfilling what I was created to do and shred them completely.
This course helped me rediscover who I am at my core by clearing away the debris that had accumulated over decades. Becky’s methods will embolden you and give you clarity about yourself that you haven’t had before. Seriously, if the end result is to unleash the best you possible, can you afford NOT to take this course? – Lynda Malka
WHO THIS IS AND ISN’T FOR
This is for you if:
- You’ve sat across from a client and known something is underneath but didn’t know how to get there.
- You’re tired of watching people understand their patterns completely and change nothing.
- You want a methodology that’s replicable, specific and goes deeper than anything you’ve been certified in before.
- You’re willing to do your own excavation first. Non-negotiable.
SKIP THIS IF:
- You want a certification to add to your bio without doing the work.
- You’re not willing to write your own money story and sex story and sit with what comes up.
- You need the process to be comfortable. It isn’t.
- You think depth means asking better questions. It doesn’t.
THE INVESTMENT
$1997
Installments available
Enrollment is limited. This group is small on purpose. The container has to hold.
We meet Mondays from June 29- August 31, 2026, at 2 pm ET.
FAQ
Do I need trauma training to do this work?
No. Excavation is coaching methodology, not therapy. Week 10 covers scope of practice in detail, where this work ends and clinical work begins. That line matters and we hold it.
What if I’m uncomfortable with money and sex as excavation topics?
That discomfort is exactly why we use them. If you could talk about both without flinching you wouldn’t need this program. The discomfort is the excavation beginning.
What’s the time commitment?
Plan for 2-3 hours per week. Live group sessions plus private written work submitted directly to me. The written submissions are where the real work happens.
Are sessions recorded?
No. What happens in this room stays in this room. That’s the container.
When does it start?
June 29, 2026.
SET SOMETHING ON FIRE
Spend the next ten weeks going underground (cooler down there, too, BTW).
Do the work that creates actual change instead of managed understanding. Grab hold of the method nobody else in your market will touch until it’s too late.
By September you’ll be like a zebra in South Carolina. So out of place unpredictable, no one can take their eyes off you. What will she do next? Why is she there at all? What the hell is happening? I need photos!
Ten weeks. Small group. $1,997.
I wouldn’t wait.
About Becky
I’ve spent 17 years going underneath.
Two patent-pending trauma recovery methodologies. A master’s in psychology. An award-winning journalism career built on getting people to tell me things they’d never told anyone else. Thousands of coaches trained and coaching businesses built. One belief behind it all:
The work that creates lasting change happens below the level of understanding.
I didn’t build Excavation from theory. I built it from almost two decades of watching what actually moves people – and what just moves them around.
You’re not learning this from someone who read about it. You’re learning it from someone who’s been in the basement.
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